ResiWeek, a podcast from AVNation.tv focused on the residential audio/visual market, once again invited Strata-gee editor Ted Green to participate on this week’s episode, recorded on Monday, January 9 and hosted this week by AVNation founder Tim Albright. The show, which has a strong bias towards the integration community, is known for its at-times vigorous and at-times humorous conversations with a rotating series of guests commenting on the topics of the day.
Archives for January 12, 2017
Have the Tables Turned? Internet Users Research Online, Buy In Store
The data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This is sort of the opposite of the dreaded “showrooming,” where the shopper goes to a retail store to select an item…then buys it online.
In an interesting new study from ORC International conducted in September 2016, a surprising number of consumers – fully 85% – said they would be webrooming this holiday shopping season.
But what is really surprising, is the number of millennial’s who said that. Read on to find out… [Read more…] about Have the Tables Turned? Internet Users Research Online, Buy In Store
Bridwell Leaves Digital Projection for Screen Innovations
Screen Innovations (SI) announced this week that it has hired Michael Bridwell as its Vice President, Sales and Marketing, a newly created role for the company. Bridwell’s appointment is effective immediately, and he is said to be already at work helping to create “unmatched experiences for SI’s present and future customers.”