Strategy in TECH...
In what was a rapidly developing situation last week, California distributor Electronic Stockroom announced on Monday this week that it was closing its doors. Owner Glen O’Brien will refocus his energies on his sales representative company, Novidor & Firestorm. But Electronic Stockroom was also a founding member of the national distributor group, Catalyst AV.
What will Catalyst AV do now that the large California territory is without a member?
The industry is abuzz about the recently announced launch of a new national distributor group known as Catalyst AV. While the emergence of a new distributor group has been rumored for months, the formal announcement came out just last week. The genesis of the group, according to our sources, was a triumvirate of Wally Whinna (Chicago’s Allnet Distributing), Glen O’Brien (California’s Electronic Stockroom), and Mike Hench (Florida & Southeast’s Electronics Source).
Wally Whinna was one of the original partners of the Alliance of Value Added Distributors (AVAD), the most successful of the national distributor groups that was ultimately purchased by Ingram Micro several years ago. We spoke to Whinna about his latest venture.
