Strategy in TECH...
Of all the success stories of the ‘70s high end audio boom, none was more unlikely than that of Audio Research Corporation (ARC). Based in Minnesota’s Twin Cities, historically a fly-over region for hi-fi, led by a balding, bearlike founder, and offering electronics based around vacuum tubes – considered obsolete for a decade – ARC somehow survived and thrived.
We’ve recently learned about a program at McIntosh Laboratory, Inc., in which the company approached select prominent individuals, such as famous musicians or other celebrities, and provided them with McIntosh products directly, without the involvement of its dealers. The program, according to sources, was launched by Linda Passaro, a former Vice President of Global Sales and Marketing for McIntosh when it was part of D&M Holdings. Passaro was terminated in November 2011 by President Charlie Randall, but the program apparently remained in force for some time.
<March 14, 2012> McIntosh Audio Labs audio products received great acclaim as they competed with vintage motor cars at the McIntosh Listening Experience the company set up at the Concours d’Elegance. This was the second time McIntosh showed their products at the popular vintage motor car show which took place this past weekend at the Ritz-Carleton on Amelia Island, FL. [Read more…] about Vintage Cars Collide with High Performance Entertainment at McIntosh Listening Experience
