Strategy in TECH...
BluOS, the music management and operating system that is part of Lenbrook International, announced a couple of important integration partnerships today – and in so doing, demonstrate their growing influence as a leading premium music system user interface in the industry. The company says it has new integrations with both URC and Crestron.
It was clearly one of the most explosive stories I wrote back in May 2011 generating tons of email and phone calls in response. The topic? Lenbrook, darling of the specialty A/V channel that for decades had been selling specialty products through specialty reps to specialty dealers – had decided to terminate their entire network of independent specialty sales representatives. Dean Miller, who had just joined the organization, would go on to construct a dedicated full-time staff of salespeople that would represent only NAD and PSB products.
Now, almost exactly eight years later, Lenbrook has decided to return to utilizing independent sales representatives in their sales network. But why?
Back in the Fall of 2013, we told you about the birth of a new brand called Bluesound – a new networkable, high-quality wired and wireless multiroom music system. Almost simultaneously, and in response to the obvious success of Sonos we suspect, new systems from Bose, D&M Holdings (HEOS), and Lenbrook were all introduced. But Lenbook officials maintained that their system had an advantage over most of the other systems – they had created their own operating system called BluOS.
