
CEO Articulates a New Strategy…But, Is It Really New?
Calling 2025 a “transitional” year, new Sonos, Inc. (Nasdaq: SONO) CEO Tom Conrad suggested the company turned a corner in the fourth quarter, as part of reporting its financial results for fiscal 2025, the year that ended on September 27, 2025. However, I couldn’t help but notice company executives were carefully choosing their words in describing the company’s performance – referring to just certain key Q4 numbers and “adjusted” results. This always makes me want to take a deeper look, and when I looked at fiscal 2025’s total performance, it was disappointing, with revenues continuing to decline and losses progressively increasing…again.
Even in the fourth quarter, which the executives did want to talk about, the company lost $37.9 million.









