Strategy in TECH...
Recent developments and reporting within the last week seem to suggest that Sonos, Inc. (Nasdaq: SONO) is adrift and directionless as its new Interim CEO tries to right the ship. It has even canceled its next big product introduction. Is the company flailing? Or is it finally getting its act together?
Sonos announced the financial results for its first quarter of Fiscal 2025, the 90-day period that ended on December 28, 2024. It was sobering news – Revenues declined over 10%, Operating Income collapsed almost 40%(!), and Net Income slid 38%. These poor results show that Sonos is starting out 2025, not as bad as 2024…it’s starting out worse.
Yet some outlets on Wall Street reported Sonos results were “better than expected.” With these numbers, how is that possible? Read on…
Sonos has announced that it is launching yet another reorganization (it had one in 2024, and another one before that in 2023) with a “reduction in force” this time impacting 12% of its entire workforce. It seems remarkable that at a time when it continues to struggle to extricate itself from the La Brea tar pits it fell into via 2024’s app disaster, one of its first solutions is to let people go. More than 1 out of every 10 employees has been terminated to “…improve the Company’s operating model and cost structure to set the Company up for long-term success.”
