Strategy in TECH...
On Wednesday, the Trump Administration unveiled its long-anticipated tariff policy, the details of which showed tariff rates turned out to be much higher than expected and a rollout plan that turned out to be much faster than expected. Overseas markets dropped as investors feared the onset of a trade war was brewing. Thursday morning, U.S. markets followed the rest of the world and saw stock values collapse in the wake of the announcement.
The latest reading on the current mood of consumers – the Consumer Confidence Index produced by The Conference Board – dropped by 7.2 points in March to a reading of 92.9. This is the fourth consecutive month of decline. The Expectations Index, consumers’ expectations for conditions within the next six months, dropped a startling 9.6 points to 65.2…the lowest level in 12 years.
More signs of a potential downturn in the economy are emerging almost every day now, causing red flag warnings to be popping up just about everywhere. The fact that there are multiple warning signs that come from different sources tends to reinforce the general thinking that the U.S. economy is quickly entering the danger zone.
No doubt about it, for the last few weeks, storm clouds have been gathering as many are seeing a darkening outlook for the U.S. economy. In just the last few days, three key pieces of data – red flags, really – suggest we all need to be vigilant in tracking where the economy is headed. These three pieces of data include: 1) another consumer survey showing eroding confidence; 2) key retailers warning of slowing sales from tariff increases; and 3) a new Fed estimation that the GDP will contract -2.8% in the first quarter of 2025.
Another sign of a deteriorating consumer outlook arrived last Friday in the form of the Index of Consumer Sentiment (ICS), another highly respected data resource from the University of Michigan that is widely followed by economists, financial analysts, Wall Street, the Federal Reserve Board, government officials, the media, and more. Widely viewed as a reliable indicator of how consumers are feeling about their current circumstances, as well as their outlook for the future, and their expectations for inflation – it is a leading indicator of future economic direction.
The preliminary result of the ICS for February registered a significant drop in consumer sentiment. What is spooking consumers?
The Consumer Confidence Index (CCI), one of two major indexes tracking consumer sentiment on the U.S. economy, dropped in January, following what appeared to be a turning point to the negative side in late December. The CCI, a monthly survey of consumers conducted by The Conference Board and widely followed by economists as a reliable gauge that probes consumers’ thoughts on the economy – both in a rating of their present conditions…and in their rating of the near-term future prospects.
What does this unexpected decline mean for the economy?
This past Sunday, on the eve of this week’s launch of the Consumer Electronics Show (CES) 2025, the Consumer Technology Association (CTA) released updated projections for total Tech industry sales in the year, as is its custom. According to the trade association, total Tech industry sales are expected to reach $537 billion – the highest level in history.
Sales of newly constructed single-family homes dropped to a two-year low in October as rising mortgage rates and persistent high prices impacted the affordability of available homes and served to keep buyers on the sidelines. Some experts also noted that elevated hurricane activity also kept buyers away, especially in the South region.
On Tuesday this week, at precisely 12:01 a.m., 45,000 dockworkers in 36 ports up and down the East Coast and throughout the Gulf of Mexico went on strike. That sentence should send a shiver down your spine because, yes folks, a new supply chain nightmare has begun. This possibility has been on my radar screen for a couple of weeks, but I hesitated to write about it because I was hopeful that negotiations would yield a resolution that would prevent this nightmare from happening…and then I would have been accused of fear mongering.
But negotiations did not yield a solution…so here we are!
The latest data from the U.S. Census Bureau and the U.S. Department of Housing and Urban Development showed that residential construction (housing starts) took off in August with high single-digit overall and even double-digit upside gains in the single-family construction segment. Many industry observers attributed the upturn to now more optimistic builders looking to take advantage of improving housing affordability with mortgage rates declining. Many builders believe this will stimulate a big upturn in sales.
