Strategy in TECH...
More patent decisions are being handed down as several long-running patent lawsuits between Masimo Corporation (Nasdaq: MASI) and Apple Incorporated (Nasdaq: AAPL) wrap up. Last week, a jury in the matter of Apple Inc. (Plaintiff) v. Masimo Corporation and Sound United LLC (Defendants) rendered a verdict on a case where Apple accused Masimo of infringing on six of its Apple Watch patents.
Technically, Apple got a win…but realistically, it was a huge victory for Masimo.
In what may turn out to be the best test yet of Masimo’s long-term plans for Sound United, the company announced today that it is launching an expansion of HEOS, the wireless home system initially developed by the company’s Denon division as part of a whole-home wireless music system. When Masimo acquired Sound United back in February of this year, Denon’s “cloud-connected home ecosystem” was one of the items it specifically mentioned as what attracted them to make the acquisition.
With today’s announcement, the company says that the launch of this “…expansion of the HEOS platform [will] provide a robust and always-on connection to the Masimo Health secure cloud.”
