Strategy in TECH...
Data from the 2024 CEDIA Expo in Denver, CO this past September shows a troubling trend – attendance actually declined…and declined appreciably – from the 2023 version of the event. And this decline took place even though the promoter has combined CEDIA Expo with a new event (new last year), the Commercial Integrator Expo (CIX), which was probably an effort to boost attendance numbers.
Once again, the industry gathered to celebrate the world of custom integration last month at the CEDIA Expo 2024 in Denver, Colorado. An annual event that is part business conference, part education/training confab, and part social get-together & party, many in the industry look forward to this one-time seminal event in anticipation of finding the seeds of future business growth in the innovation shown there.
This week, Emerald Expositions released the registration numbers for CEDIA Expo & Commercial Integrator Expo 2024 (CIX), but did not disclose the verified attendance number. At first, I thought this was an oversight…
Emerald Expositions (NYSE: EEX), the national B2B trade show company that owns CEDIA Expo, CE Pro, and Commercial Integrator surprised the industry at the recent CEDIA Expo 2022 by abruptly announcing that next year they will be “co-locating” a show for commercial integrators at the same time and in the same facility. Reaction to this announcement was…to put it mildly…mixed. Is Emerald trying to imitate the Integrated Systems Europe (ISE) show – an event for both residential and commercial businesses – by launching an ISUS (Integrated Systems United States) event??
Do you wonder why there was a mixed reaction to Emerald’s move? Read on…
