Strategy in TECH...
Cleverly Home, a custom home builder in Japan, has come up with a way to generate additional revenue from its model homes, while also opening up a new way for prospective homeowners to experience its designs. A reporter for the Nikkei in Japan was quite taken by the concept as the homebuilder will allow the model homes to be rented out as private lodgings on dates when no homebuyer showings are scheduled.
In a new survey released today (Thursday), homeowners expressed pessimism and uncertainty about both the economy in general and the housing market specifically. They are also stressing over personal finances, with nearly half of all homeowners (49%) citing their personal finances as the greatest source of stress they face right now.
It’s a bit of a mixed bag in new residential construction data published today, generally known as housing starts. In June, the seasonally adjusted annual rate (SAAR) of the start of new home construction jumped 4.6% over the revised May rate. However, this rate remains 0.5% lower than the rate of construction starts in June of 2024, one year ago.
The latest government data on sales of newly built residential homes in May showed a significant drop of 13.7% as compared with revised sales in April. This data is a sign of continuing struggles for the housing industry, which is grappling with material cost increases and hesitant buyers concerned about still-high mortgage rates and the future of the economy.
Sales of newly constructed single-family homes dropped to a two-year low in October as rising mortgage rates and persistent high prices impacted the affordability of available homes and served to keep buyers on the sidelines. Some experts also noted that elevated hurricane activity also kept buyers away, especially in the South region.
The latest data from the U.S. Census Bureau and the U.S. Department of Housing and Urban Development showed that residential construction (housing starts) took off in August with high single-digit overall and even double-digit upside gains in the single-family construction segment. Many industry observers attributed the upturn to now more optimistic builders looking to take advantage of improving housing affordability with mortgage rates declining. Many builders believe this will stimulate a big upturn in sales.
Residential construction, known as housing starts, dropped in March by a surprising double-digit percentage. Most industry analysts believe that the slowdown is due to stubborn inflation readings motivating the Fed to keep interest rates high which is affecting mortgage rates and home affordability.
After solid gains in February raised hopes in the segment, the March numbers were a chilling splash of reality as home inventory is low and mortgage rates are high.
In new data released Wednesday by the U.S. Census Bureau and the U.S. Department of Housing and Urban Development, residential construction – otherwise known as housing starts – returned to growth again, after registering a concerning double-digit decline in August. However, most analysts believe housing will continue to be challenged by a combination of high prices and high interest rates combining to make housing unaffordable for most buyers.
Yet another sign of the struggling housing industry as climbing mortgage rates and historically high home prices combine to drop new residential construction – known as housing starts – to their lowest level in three years. Both single-family housing starts and overall housing starts, which includes multi-family dwellings, saw significant declines in August.
According to the latest data from national realtor Redfin, sales of luxury homes in the U.S. have declined a record -44.6% for the three-month period ending January 3, 2023, on a year-over-year (YoY) basis. That result outpaced the decline in sales of non-luxury homes of -37.5%.
