
Savant Entering DIY? GE Lighting to Bring High-End Home Automation to Lowes?? Read On…
Recently I heard some concerning information on just what Savant was planning to do with their recently acquired GE Lighting division. Concepts like Savant entering the DIY market…and GE Lighting bringing high-end home automation to the Home Depot/Lowes channel…were confusing and not the typical Savant marketing strategy. So I reached out to the company for clarification. In a Zoom interview with Savant President J.C. Murphy, I learned much more about the strategy behind the company’s acquisition of GE Lighting, and how they intend to integrate – and cross-pollinate – the technologies, engineering, and capabilities between the two companies.
Murphy cleared up the confusion and revealed their smart, smart home strategy – with the GE Lighting and Savant brands well-positioned.













