<December 7, 2011> Last Monday, CEDIA, the predominant trade association for the custom integration market, announced that its Board of Directors and Chief Executive Officer Utz Baldwin “have agreed on Mr. Baldwin’s departure from CEDIA…” The prepared statement from the group gave no reason for the change but assured members that the Board of Directors “will continue to provide strategic leadership for the organization…”
Associations
IPRO Prez to the ALERT: Reps Reconceived Remain Really Relevant
<May 18, 2011> Shortly after a story appeared in last week’s BEACON about Lenbrook’s decision to terminate its national independent sales force and transition to a direct sales model, we were contacted by David Humphries, president of IPRO, the nation’s most prominent organization of independent sales representatives. Humphries shared with us the organization’s perspective on the Lenbrook decision and the role of the independent rep in today’s industry.
