Strategy in TECH...
Beginning in 2021, Nielsen – a global leader in audience measurement – began tracking the share of viewership between legacy linear providers (broadcast and cable) and streaming services. Since the launch of that tracking, streaming has been continually gaining on linear TV. Now, the latest data from Nielsen shows that streaming has overtaken linear TV for the first time in May.
Spotify, the popular music sharing app, announced today that it will offer streamed music to smartphones for free (ad-supported), starting today. Spotify has long offered this capability on desktop computers for free (again supported by advertising), but had required a paid subscription (ad free) for mobile devices. Now…everything changes.
The company also announced that it has exclusively licensed the rights to stream music from rock icons Led Zeppelin…also starting today.
