Strategy in TECH...
In a recent interview in a business newsletter, James Harris of the reality TV show Million Dollar Listing chatted about the latest trends in the luxury home market. The interview offered some interesting insights on the most desired amenities by today’s luxury home buyer, aka the primary target client for most custom integrators. Of the long list of available options, wellness is said to top the list as today’s most desired amenity.
A national network of sales representatives have formed a group to promote and sell products supporting the residential wellness segment – sometimes known as the “healthy home” segment. Called the PureTech Alliance, the organization was conceived and formed by two former founding members of another national group – this one of regional specialty A/V distributors – known as the Alliance of Value Added Distributors (AVAD).
AVAD went on to become a successful $200 million national distributor that helped drive the growth of the custom installation channel and was ultimately acquired by Ingram Micro. Will lightening strike twice?
