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Origin Acoustics

Burkhardt Builds Big Buzz…But is It Bull?

September 9, 2014 by Ted Leave a Comment

Origin Acoustics logoFor months now, the industry’s poorest kept secret has been the reentry back into the intensely dense atmosphere of the custom integration industry by the colorful and spark-spewing starship Jeremy Burkhardt – one of the original founders of SpeakerCraft, which he left (forced-out our sources tell us – Burkhardt says he “retired”) in 2012 in one of the many Nortek reorganizations. At first just a rumor, Burkhardt a few months back began a series of “leaks” about his decision to launch a new company. Speaking mostly one-on-one, off-the-record with various journalists, dealers and reps…the buzz began to build – finally reaching its crescendo on the eve of the 2014 CEDIA Expo.

Just days before Expo, Residential Systems unveiled Burkhardt’s new venture , Origin Acoustics, to the world – followed a few days later by press releases to the rest of the media.

As Origin is revealed, does it exceed the pre-launch hype…or is it just bull?… [Read more…] about Burkhardt Builds Big Buzz…But is It Bull?

Filed Under: Brands, Manufacturers, Marketing, News, Pivot Point, Specialty, Strategy Tagged With: Jeremy Burkhardt, Origin Acoustics, SpeakerCraft

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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