Strategy in TECH...
JD Pro, an integrator based in Staten Island, New York, has made what many would consider an unusual step – taking their successful, primarily commercial integration business and expanding it into the consumer retail market space. This step, which many would consider suicidal in the brutal New York Metro consumer electronics retail market, makes perfect sense to JD Pro’s owner – especially when you consider the unique position that their company has held from the day it was founded.
Our good friends over at JD Systems – a New York-based integrator that does both commercial and residential installations – put up an excellent post on their blog on a very sensitive topic. No, not sex…not drugs…it was on PRICE! The blog discussed the results of the J.D. Power and Associates survey we reported on earlier that sought to determine the factors that motivated consumers to purchase an HDTV. [BTW, many thanks for the mention J.D.!]
[Read more…] about How One New York Integrator Moves Customers from Low Price to High Value
