Strategy in TECH...
A report by Rolling Stone magazine says that Tidal, the troubled streaming service owned by rapper Jay Z and a consortium of music industry personalities, has been accused of faking their data, manipulating stream counts to artificially boost figures for certain Beyoncé and Kanye West projects. Although Tidal denies the reports, some of the facts being reported are indeed troubling.
Tidal, the high quality music streaming service purchased by rapper Jay Z one year ago, is said to be adding movie streaming to their service, Page Six (part of the New York Post) reported yesterday. According to the report, Tidal has already notified Apple that it intends to add movie streaming to its app, formally starting the required approval process.
Tidal has had an exceptionally challenging year, with three CEOs in nine months. Will opening up to competition on a movie service make things better?
If I were Jay Z’s publicist, I’d be nervous right now. The popular rapper’s reputation as a savvy businessman is in serious jeopardy. Billboard, one of the oldest and most prominent music industry publications, has recently launched a new annual survey of the top “A-list music business professionals.” In order to capture their honest opinions, the survey is conducted on an anonymous basis. While not exceptionally detailed or deep, the survey is meant to cover a “broad range of temperature-taking topics.”
The results of this inaugural effort offered some surprises – including the fact that more than 7 out of 10 of these top music industry executives predict that the Tidal music streaming service won’t survive its first year – a remarkable no-confidence vote in Jay Z, Tidal’s owner.
