Strategy in TECH...
Gibson Brands (formerly Gibson Guitar) announced today that CEO Henry Juszkiewicz will be featured on an episode in season two of AMC’s reality show “The Pitch.” The show chronicles the steps that rival advertising agencies go through to win new clients.
Gibson Guitar announced on Tuesday that – in a bid to better reflect its growing family of products outside of the guitar category – it will be changing its corporate name from Gibson Guitar Corp. to Gibson Brands. While the move looks logical, there will likely be many who will bemoan the fact that the new name loses its ability to honor the company’s stringed-instrument heritage and still-important namesake product.
