As we recently told you, Russound has announced that it would be launching a line of 70-volt products designed to facilitate integrators’ entry into the commercial market. Now the company has released more details on just what their 70-volt offerings will include – and it appears to be a solid first step into the more commercial business.
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Tech Commercial Parody is Funny, But Leaves a Sour – and Painful – After-Taste
Being in tech, we’re supposedly in the innovation business. The fact is when it comes to marketing, we’re not very innovative. Our advertising follows predictable patterns which are NOT innovative – and leaves us open to ridicule. Well, one website is calling us on the carpet – CollegeHumor.com who has launched a video parody of tech advertising.
I found this parody courtesy of David Pogue, the New York Times tech reporter, who says he can’t stop “cackling.” I, too, laughed heartily as I recognized all those formulaic tactics advertisers use to sell generic tech products. But the more you think about it…a sour – and painful – after-taste sets in.
See the CollegeHumor parody titled “Every Tech Commercial” below… [Read more…] about Tech Commercial Parody is Funny, But Leaves a Sour – and Painful – After-Taste
Builders’ Construction Forecast Event for Media Has Powerful Data & Surprises
On Tuesday, the Associated Builders and Contractors (ABC) held a webinar for the media called the 2012 Mid-Year Construction Forecast with presentations from some of the most powerful industry-related economists with fresh data and forecasts…and some surprises.
