Ft Lauderdale, FL-based Just Video Walls, a specialist supplier of custom MicroLED video walls, had a massive showing at CEDIA Expo 2025, situated in two large booths on the main floor. The company, which has had a huge growth spurt over the last couple of years, has added many new employees, introduced new product models, brought on new accessory & control options, and had its largest presence ever at Expo 2025.
Learn all about Just Video Walls’ growing momentum in custom integration…
I first told you about Just Video Walls (JVW) when it first officially launched back in 2023. Back then, it was more inspiration and an idea than an actual business. The concept was one of the introduction of a fairly new technology – MicroLED video walls brought to you by integrators for integrators. I appreciated their energy and enthusiasm, and really respected how they tailored the product offering and developed helpful sales and marketing tools such that they were optimized for integrators.
But, frankly, back then, video walls seemed like a tiny part of the business and a risky path to take to try and grow a video wall specialty company. Now, however, things have changed and the video wall business has expanded appreciably – in part due to their efforts.
Founders’ Former Lives as Integrators is a Competitive Advantage
In essence, because JVW founders were formerly integrators themselves, they were able to essentially weaponize their intimate knowledge of what integrators are facing in the then-confusing world of video wall technology and use that knowledge to demystify the technology and to create ingenious tools and marketing materials that enabled integrators to offer massive and impactful video walls to their qualified clientele. This puts Just Video Walls light years ahead of most of their competitors, such as primary manufacturers of video walls whose staff and managers often come from non-integration backgrounds.
The founders at JVW were really early entrants into the category, and in those early days after the company launched, job one was all about evangelizing the technology and category. Many integrators were gun-shy; these were complicated, expensive systems that most integrators had no experience working with. However, it was easy to see at this year’s CEDIA Expo 2025, the field has expanded dramatically, with many new competitors – including major primary brands like Samsung, LG. Sony and more, who have dedicated teams addressing the channel.
Randy Blanchard, VP of Sales for Lunar Walls
I spoke via video call with Randy Blanchard, Just Video Walls’ Vice President of Sales for its new Lunar Walls division. Blanchard is fairly new with the company, but certainly not new to the custom integration channel or the distribution business. He was brought on board to help the company develop its Lunar Walls business, a dedicated line of products and programs targeted specifically for the custom distribution channel.
I mentioned that JVW had two large booths at CEDIA Expo 2025. In addition to the main Just Video Walls booth, the company had a second large booth for its new Lunar Walls division to show its distinctly developed line of products designed for the distribution channel. Although the company had a soft launch of Lunar Walls last year, this year’s event was really its coming-out party for the brand new division.
For the Inner Pixel-Peeker in You, A New 0.7mm Pixel Pitch for Greater Clarity, Color, and Closeness
Just Video Walls had a lot to talk about at the Expo. First up, the company showed a new cinema-targeted unit that featured a 0.7mm pixel pitch, its smallest pitch yet. This pixel pitch allows the immersive experience of a video wall to continue to immerse viewers, including those relatively close to the screen. It’s a very visible improvement over a more standard 0.9mm or 1.2mm pixel pitch option. JVW calls it “the ultimate in clarity (even from just inches away.”
The company notes that this ultra-fine pitch model uses fiber optic connectivity. Blanchard said that “…because of the bandwidth from the processor to the wall,” the unit uses multi-mode fiber. This requires a fiber breakout box called the CVT 10. How does this CVT 10 fit into the installation?
“Again, thinking like integrators, what we did is we actually designed our frame so that the CVT 10 slides right into the bottom of it,” Blanchard said. This makes for an incredibly clean look in the home.
Let’s Take This Outside
JVW also showed a video wall option designed for use outdoors, displaying a large 130″ video wall at the entrance to the booth with 4,500 nits and a 0.9mm pixel pitch. This product is, as you might suspect, weatherproof and sunlight-proof. As the company notes, outdoor living continues to grow dramatically, and whether a client is seeking a luxury backyard cinema, a rooftop lounge, or to augment a hospitality terrace, JVW says it delivers “the ultimate outdoor viewing experience.” The technology rivals that of indoor video walls with two options for pixel pitch: either 0.9mm or 1.2mm pitch for your custom outdoor MicroLED video wall.
So there is no technological penalty for choosing an outdoor video wall as the center of your outdoor living space. Get the gang together for the next NFL game and toss a football around with no fear of knocking over a table lamp.
Digital Art
Under both the Just Video Walls line and the Lunar Walls line, the company is offering a digital art product. A screen appropriately shaped in a square or rectangular format for displaying digital artwork, the company’s new art display (called Artifact in the Lunar Walls line) offers a stunning, rich, colorful display of digital artwork.
JVW has partnered with Leon for an expansive selection of framing to augment any home decor. Framing options include extruded aluminum and versions with LED lighting built in for a really neat effect. What to show on your digital art frame? The company has partnered with Blackdove, a provider of bespoke digital art, that offers a full array of digital art offerings from different artists with a wide enough selection to satisfy any taste your client may have. Much of the art includes movement for a truly unique effect.
Bigger Than Big
The company showed a total of nine massive video walls at the show, including a huge 217″, 4K, 8-by-8 video wall with a 1.2mm pixel pitch. They even displayed some of the Blackdove art on this beast to great effect.
Like the digital art frame, the company has partnered with Leon, who makes cinema-grade speakers and amps available to pair with JVW walls. It’s a great combo that looks good and sounds great…all of which adds to the immersive experience of a JVW video wall.
Facilitating Multimedia & Control
Also new for Just Video Walls at the show, the company showed what they say is the first WYSIWYG (what you see is what you get) source management interface. Unlike other companies’ often clunky offerings, JVW has created an intuitive touch panel control solution that combines source selection, audio de-embedding, and layout customization into a single intuitive user interface.
The control is super intuitive, allowing the user to easily select a pattern of “layers” with whatever source they would like in each layer. So you can have a movie playing in one layer at the correct aspect ratio, a sports game in another layer, a security camera in another layer, and financial news in yet another layer. All at the push of a button on a touchscreen.
Lunar Walls Opens Up Distribution Channel for the Company
Lunar Walls, the newest division of Just Video Walls, will offer a dedicated line of custom-designed video wall products targeted specifically for the distribution channel. Unlike Just Video Walls, where every product sold is custom-configured, Lunar’s product line-up is sold in wholly inclusive kits.
Lunar is not your traditional distributor; it is more like a custom specialty distributor. Randy Blanchard assures me that integrators will never see Lunar Wall products sold on the internet. He states that they will only be sold through professional integrators.
An “Expanse”-ive Solution
Lunar drew attention with its Expanse model wall, in this case, a 20′ by 5½’ video wall with a 1.2mm pixel pitch that sells for $100,000. It is similar in some ways to the Just Video Wall products in terms of quality, process, and “ensuring that it’s the best video wall you can install,” Skyler Meeks said in a video presentation.
But by selling through distributors and expanding the market, it’s available at a lower cost than a custom-crafted model.
Standing on the Ledge
Originally announced last year, the Ledge model was then an all-in-one product…that is to say, it included a built-in video processor, soundbar, and power. The “all-in-one” nature of it did come with a negative impact on serviceability. The company has reconfigured this year’s version of the Ledge to be more flexible.
Part of that flexibility is that they reconfigured it with an advanced processor that is built into the trim, such that it can be removed for any potential future servicing needs. The soundbar is removed so that the integrator can match any Ledge wall up with any of their preferred speaker options.
The Ledge comes in at 136″ with a 1.2mm pixel pitch, starting at $50,000.
Artifact
As mentioned above in the JVW section, Artifact is a digital art design that includes a frame created by Leon (called the Flex Frame, in four colors) and includes a Blackdove player with five pieces of art included. There are two configurations of Artifact, one rectangular, the other square.
It was a big showing for a maker of large video walls. But the product is only half the story. Blanchard told me that the thing that most distinguishes Just Video Walls from other suppliers is the company’s over-the-top level of support.
What’s different about Just Video Walls and Lunar Walls, is that because we are all former integrators, we look at everything from the perspective of an integrator. And that includes an uncommon level of support. All of our products go through three stages of quality control. First, each model is QC’d at the factory. Second, we have an overseas quality control company that then checks them again. Finally, when they arrive at our facility in Florida, we quality control check them yet again. We also fully calibrate them.
Randy Blanchard, VP of Sales, Lunar Walls
For More Information…
To learn all about Just Video Walls, visit justvideowalls.com.
See more on Lunar Walls at lunarwalls.com.
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