Strategy in TECH...
Como Audio, Tom DeVesto’s latest innovative venture and maker of fine streaming smart speaker systems, has launched a funding campaign on Wefunder, seeking to raise between $100,000 to $1,000,000 in equity investment. Investors on the Wefunder site can buy preferred shares of Como Audio stock priced at $2.50/share and own a piece of the company.
When we last left Tivoli, the company created many years ago by Tom DeVesto who is now the CEO of Como Audio, it was 2015 and they had just been sold by one private equity company, with the help of another private equity company, to a third private equity company. Now word comes that the third private equity company, Serruya Private Equity of Toronto, which Strata-gee wrote about in June 2015, has sold Tivoli in a buyout to the company’s management in conjunction with a financial backer.
Solid niche player Como Audio launched a new music system at last week’s CE Week called the SpeakEasy. Como Audio owner Tom DeVesto has practically invented the high quality small shelftop system – first at Tivoli, now at Como Audio – a category that most others fill with cheap, low-Fi junk to be sold in your local drug stores. SpeakEasy shows how DeVesto intends to retain their leadership in the arena by adding the latest and greatest technology.
We learn this month that Tivoli Audio LLC’s epic saga continues, as the previous private equity company owner Summit Associates hires another private equity company Levy Capital Partners to sell it to a third private equity company Serruya Private Equity. (Notice a theme here?) Serruya says it has acquired Tivoli Audio to “serve as its flagship consumer electronics brand.” Or, in other words, as its only consumer electronics brand in a sea of yogurt flavored packaged goods brands.
Big changes are afoot at Tivoli, the quirky audio products manufacturer that had a goal of providing nicely designed, easy-to-use, high quality audio products sold largely direct-to-consumers at reasonable prices. Founded by well-known industry personality Tom DeVesto, Tivoli had, for some time, remarkable success selling an almost retro-designed table radio…at a time when most companies had abandoned that category.
Now, big changes are at play – with DeVesto out and a new Interim CEO appointed by the Tivoli board.
