Strategy in TECH...
Bloomberg News reported late on Monday that Apple is dropping Sonos [NASDAQ: SONO] and other non-Apple branded products from their stores. The news of Sonos losing such a major customer caused their stock to derail in after hours trading, down almost 7% in value at one point. On Tuesday, Sonos stock price closed down 3.2% as Wall Street digested the news.
One of the hot topics at the Consumer Electronics Show in Las Vegas earlier this month was “wearables” – technology that you wear somewhere on your body. Whether Google Glass on your head, or a FitBit wrist band, the magic happens when you put it on.
Now out of Japan, we learn of a new technology where the magic happens…when you take it off! Developed by a lingerie company that apparently employs hot-blooded engineers to create cool technology – the True Love Tester is a bra with a latch that will only open if the lady is truly in love.
