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CaryDirect

Yet Another High-End Brand Turns to Internet Sales, But This Time’s Different

March 3, 2016 by Ted 5 Comments

This Time Brand Takes Local Dealers With Them

Cary Audio logoRaleigh, NC-based Cary Audio announced this week that they will allow their high-end specialty electronics line to be sold online. At first blush, this looks like yet another specialty brand disrupting their bricks-and-mortar dealer base in favor of powerful online dealers – much like our recent story on McIntosh Labs doing just that. But this time, Cary took a completely different approach – one that takes their local dealers along with them.

See how Cary built an entirely different program in going online… [Read more…] about Yet Another High-End Brand Turns to Internet Sales, But This Time’s Different

Filed Under: Brands, Industry Trends, Manufacturers, News, Pivot Point, Specialty, Strategy Tagged With: Cary Audio, CaryDirect, McIntosh, McIntosh Labs

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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