Strategy in TECH...
When last we heard from Audio Design Associates just this past December, the company had put out a statement to industry media that a company shutdown was likely imminent. This was shocking news from a company with a long and venerable history as both an integrator and a well-respected manufacturer of custom integration gear.
Now, we learn from a Strata-gee reader that Audio Design Associates has apparently closed their location in Yonkers, NY …
In a letter to the media early Tuesday evening, Richard Stoerger announced the likely impending closure of Audio Design Associates (ADA), a company that was a founding member of CEDIA and a significant driving force in the early days of the “CEDIA channel.” The letter itself never explicitly explains the reasons for the possible closure, only offering vague allusions to: difficulty to “defeat the noise generated on a public level”… and … that they “just ran out of time and money”… and … a failure to “reckon with” how “difficult and expensive” it is to tell one’s story.
