• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Strata-gee
  • Contact Us
  • Free Newsletter
  • Sponsor Strata-gee
  • Privacy Policy
  • Latest Posts
  • Strategy
  • Technology
  • Products
  • People
  • Statistics
  • Financial
  • Legal
  • Economic Data
  • Shows & Events

Strata-gee.com

Strategy in TECH...

Sonance James Small Aperture Series
You are here: Home / Brands / Soon to be Resident on Russound Products – Spotify

Soon to be Resident on Russound Products – Spotify

December 22, 2014 by Ted Leave a Comment

Spotify logoIn a conference call with the press last Thursday, Russound executives proudly announced that they have closed a deal to offer Spotify streaming music content in Russound products. Spotify, one of the two most popular music streaming services in the United States, has very high international demand, Russound says – noting that this new agreement will help stimulate global demand for Russound products.

See more on Russound’s deal with Spotify & why its significant…



The announcement by Russound was timed to precede both the upcoming CES – and, given the international significance of this particular development – ISE. And it was quite clear from the language used in the press presentation, Russound felt they had scored big by landing a streaming service that is important both in the home market…as well as abroad.

“We’re very happy to announce that basically we’re getting ready to release Spotify – which is a huge move for us,” Russound CEO Charlie Porritt told the press. “And you know our international partners have been clamoring for this service to be integrated into our product lines.”

Building a stable full of top streaming content…

With this deal, Spotify joins the popular Pandora and XM Satellite…along with a growing list of other streaming content…already resident in the Russound product line. However, Spotify is the “world’s most popular streaming service,” Russound said, in a nod to Spotify’s elevated market share throughout the world.

Crestron Infra-Bass

Product Marketing Manager Colin Clark chimed in and told the press that “we’re really excited about it” noting that even in the U.S., the company has received huge demand as their customers (dealers) have been saying “that it really is the one on-demand service that we’ve been asked to get.”

Three key models now…more coming…

Photo of Colin Clarke
Colin Clark
Product Marketing Manager

Clark told the media that Spotify Connect will be featured on three key Russound products, two that are currently available, and one that will be launched shortly. The XStream X5 wired or wireless multiroom system controller will add Spotify. Also, the company’s DMS-3.1 Digital Media Streamer – which has three streaming sources and integrates with any of their control products – will have Spotify added.

Any of their future products that incorporate Russound’s XStream technology, such as their new MCA-88X Multizone controller, first shown at the 2014 CEDIA Expo, “is also ready to go with Spotify” included. Clark alluded to more XStream products coming next year which will all include Spotify.

Addition drives flurry of updates…

The company has been very busy developing the necessary firmware updates for all of their products (controllers, keypads, touchscreens) to integrate Spotify in their line. Russound has also been busy updating their iOS and Android apps, again adding in support for Spotify.

AudioControl Single Zone Amps

All existing customers with the DMS-3.1 and X5 will need a firmware update that will be released next month. Dealers will have to go to all of their customers and perform the update for them.

Deal took a year to nail down…



In response to a question by Rebecca Day of CE Daily, Clark said that Russound has been working a long time to make this integration with Spotify happen.

“Now we’ve worked so hard behind the scenes for months,” Clark explained. “And actually, it’s probably 9 months to a year probably when we kicked off the Spotify initiative in Russound to come out with this…to give you an idea.”

The top 3 services…

Clark went on to explain that with Pandora, Sirius XM…and now Spotify…”We now have really the top three services [that] are available for people.” And not only that, but Russound also offers streaming Internet radio services via vTuner and TuneIn – giving them the ability to offer users a total of five popular streaming sources.

For a specialty supplier like Russound, snaring a deal with Spotify is a significant accomplishment. The fact is, the major streaming service providers are not easy to deal with. The Pandoras and Spotifys of the world are excessively numbers driven and are used to working with major smartphone manufacturers for example, who can easily deliver millions of potential customers.

Russound's Acclaim speaker line
Russound’s Acclaim Edgeless Bezel In-Ceiling/In-Wall Speaker line

A tough process, that some try to circumvent…

But few in the custom integration channel – a specialty market, for sure – can guarantee the kind of subscriber numbers that the streaming service providers are demanding. As a consequence, we have learned that some companies have developed less-than-legitimate ways to get the services into their products.

Although we have not been able to independently verify this, we’ve been told that tricky brands have come up ways to create sub-licensing agreements that, in effect, piggyback on another legitimate manufacturer’s license to gain access to the service. No one will speak to us on the record because these deals typically violate the prime licensee’s  agreement with the content provider.

Why take such a risk?…



You might ask: Why would a legitimate licensee agree to risk their relationship with the content provider to sneak the service into another manufacturer’s products? The answer is simple – it is a mutually beneficial arrangement…the smaller brand gets access to the content…the original prime licensee gets help in meeting his numbers commitment to the content provider by adding the sub-licensees pool of customers to his pool of customers.

But these deals are risky and we have heard that there are potentially negative ramifications for sub-licensees and the dealers who sell their products. For example, an illegitmate sub-licensee could possibly face: a potential loss of license…poor customer service…delayed system updates and more.

Russound does it right…

Given these issues, we asked the Russound executives to verify their status as a prime licensee of Spotify (and, of course, of the other streaming content they offer as well). Clark responded, confidently reassuring us they are the prime licensee.

“Everything that Russound is doing, we’re doing direct negotiations with them [the content providers]…going through their certification processes direct with these companies,” Clark reassured us. “We’re not doing anything on the sideline, or piggybacking on someone else. Russound is the channel for them.”

For more on Russound, see: www.russound.com.


Share this post:

  • Tweet
  • Click to share on Reddit (Opens in new window) Reddit
  • More
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Like this:

Like Loading...

Related

Filed Under: Brands, Manufacturers, Marketing, News, Tech Trends Tagged With: CES, Charlie Porritt, Colin Clark, ISE, Russound, Spotify

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Search

Sign-Up for Our FREE Newsletter

loader

Latest Posts

T-Day+1: Tariffs…And So It Begins…

**UPDATED 5/22/25** - See a Selection of Tariff Increases from Around the … [Read More...] about T-Day+1: Tariffs…And So It Begins…

In Its Boldest Move Yet, AVPro Global Acquires Control Solutions Maker RTI

We got a blockbuster announcement late this afternoon as AVPro Global announced … [Read More...] about In Its Boldest Move Yet, AVPro Global Acquires Control Solutions Maker RTI

  • T-Day+1: Tariffs…And So It Begins…
  • ‘Legendary’ Judge Alsup Featured in Strata-gee May Go ‘Inactive’ in 2025
  • Masimo Updates SEC on Its Progress Recovering From Recent Cyberattack
  • Harman Hits Voxx Int’l & Klipsch Group with Major 13-Count Lawsuit

Categories

Sponsors

Crestron Infra-Bass
AudioControl Single Zone Amps
Sonance James Small Aperture
Savant
Oasys Residential Technology Group

Tag Cloud

acquisition Amazon Apple AudioControl B&W Bowers & Wilkins CEDIA CEDIA Expo CES Control4 Core Brands COVID-19 Crestron D&M Holdings Denon Emerald Expositions Foxconn Gibson Brands Gibson Guitar Google Henry Juszkiewicz Hon Hai Precision Industry Co. housing starts Integra Joe Kiani LG Marantz Masimo Nortek OLED Onkyo Panasonic patent infringement Pioneer Samsung Savant Sharp smart home SnapAV Snap One Sonos Sony Sound United SpeakerCraft Toshiba

Footer

Got News?

HEY PR & Marketing Pros: Have NEWS for Strata-gee readers?

Send it to: HotNews@strata-gee.com

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Sponsor Strata-gee

Strata-gee Ads

Archives

Translate

Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

Follow Ted Green

  • Facebook
  • X
  • LinkedIn
  • Instagram

Copyright © 2025 Strata-gee.com · The Stratecon Group, Inc. All Rights Reserved · Log in

%d