From The Stratecon Group
Marketing as we know it has changed dramatically over the last ten, even five years. Many new tools have emerged – most right at your fingertips. And yet…from what we’ve seen…most TECH companies have ignored these trends and continue to plod along with their traditional, increasingly less effective, old-school marketing methods. We explore the most powerful of these new tools – content marketing – and give you some insight into how you can take advantage of it to drive your results.
Learn more about Content Marketing…
Having been involved in TECH marketing for a few decades,we have become used to change. Most of these changes are tactical…new media with which to advertise, new theories about approaches to branding…or new trends in styling for messaging. But over the last decade, we’ve seen the HUGE fundamental shift in marketing – not a subtle course correction – but a complete 180° change in direction! If you haven’t updated your approach…you’re headed in the wrong direction.
Let’s start by reviewing the historical approach to traditional marketing – the form of marketing that most TECH companies continue to devote most of their marketing resources to. Up until recently, traditional marketing was really Interruption Marketing. Interruption marketing is where the target customer has his content interrupted for an advertising message. For example, when watching a favorite talk show, the host will suddenly say: “We’re going to take a short break for this message from our sponsor.” Then an advertising message or two (or three or four) runs. Hopefully, the audience will watch these messages, relate to them, and buy the featured products.
But Content Marketing is a whole new ballgame. See more at The Stratecon Group website…
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