Because its purpose is to create a customer, the business has two basic functions: marketing and innovation. Marketing and innovation produce results, all the rest are costs.
I always remember an epitaph which is in the cemetery at Tombstone, Arizona. It says: ‘Here lies Jack Williams. He done his damnedest.’ I think that is the greatest epitaph a man can have – When he gives everything that is in him to do the job he has before him. That is all you can ask of him and that is what I have tried to do.
Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were.
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