A group of industry manufacturer sales representatives in the Southwest has partnered with Samsung to produce one of the first in-person industry dealer events in more than a year called the TOLA Expo. The event, which takes place on June 29-30, 2021 covers a huge region – organizers refer to it as a “super-regional show” – drawing from the states of Texas, Oklahoma, Louisiana, and Arkansas…hence, TOLA.
Learn more about next week’s TOLA Expo
The TOLA Expo will take place in Dallas, TX at the well-known World Trade Center, offering two full days and an impressive roster of more than 35 participating brands. The backers of the event include The Lucas Sales Group, Bell & McCoy, and Elite 3 Pro sales representatives, and Samsung.
In addition to manufacturers’ display booths, TOLA Expo will also be offering a full schedule of training events, so dealers can bring their teams to see all the latest gear and brush up with the latest training sessions. Dealers often tell me that these types of regional events make it easier and more affordable for them to bring more of their crews and provide them with updated training.
Steve Lucas of the Lucas Sales Group told me via email that they already have more than 400 dealers registered for the event, and expect more to sign up in the coming days.
List of Participating Manufacturers
- Apex Technologies (LightWall, Meridian, NextGen Tech, TPI)
- Coastal Source
- Diode Lighting (Luminii Lighting)
- DMF Lighting
- Future Ready Solutions (Cleerline, AVProEdge, Kordz)
- ICE Cable
- Ivalo Lighting
- JL Audio
- Josh Ai
- Leon (Leon Speakers, Terra Speakers)
- Metra (Metra AV, Spyclops)
- Modulus Media Systems
- MSE Audio (Phase Technology, Rockustics)
- Origin Acoustics
- Rosewater Energy Group
- Screen Innovations
- Simplified MFG
- Stealth Acoustics
- Stewart Filmscreen
- Sound United (Definitive Technology, Polk)
- Tempo Lighting
- Texas Theater Seating
- Wilson Electronics
- Wolf Cinema
And event promoters say more manufacturers are signing up every day.
Attendees can expect to meet with manufacturer executives, audition active systems in sound rooms, see new product launches, receive technical training, get a sneak preview of CEDIA, and more. There is no cost to attend on either day of the event, and show hours run from 8:30 am – 5:30 pm each day. Lunch will be provided on both days and there will be snacks and coffee available as well.
There is plenty of parking available at the event, including free valet parking on Tuesday the 29th, or attendees can park in the garage in the back of the Dallas Market Center. There will be free shuttle buses between nearby hotels and the event as well. On the 30th, there will be ample parking available at the front of the facility, but please note there will be no valet service or shuttle bus operations.
Register now at this link…
TOLA Expo – Custom Integration Super Regional Exposition
- DATE – June 29 – June 30, 2021
- WHERE – World Trade Center, multiple venues on the 10th Floor
- WHERE – 2050 North Stemmons Freeway, Dallas, TX 75207
- TICKETS – Free, but you must register in advance
COVID PROTOCOLS – The mask requirement for this event has been removed.