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In Wake of Strata-gee Article, McIntosh Sends Letter to Dealers

February 25, 2016 by Ted 5 Comments

Cropped image from WOM Last week, we broke the news on Strata-gee.com that McIntosh Laboratories, historically a strong supporter of specialty A/V dealers, had decided to open up sales through the Internet. This decision hit the existing, largely offline, McIntosh specialty dealers hard…many reaching out to us to express their frustration.

The same day our story was posted, McIntosh electronically distributed a letter to dealers from Dan Wakefield, VP of North American Sales for McIntosh, explaining the company’s decision.

See what McIntosh said to dealers about their decision… [Read more…] about In Wake of Strata-gee Article, McIntosh Sends Letter to Dealers

Filed Under: Brands, Manufacturers, News, Pivot Point, Sales, Strategy Tagged With: Dan Wakefield, McIntosh, McIntosh Labs, WOM, World of McIntosh

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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