Premium Audio Company (PAC), a subsidiary of Voxx International Corporation (Nasdaq: VOXX) and soon to be a subsidiary of Gentex Corp. (Nasdaq: GNTX), announced that it is entering into a “strategic partnership” with the National Alliance of Trade Merchants (NATM). PAC calls NATM “a leading national buying co-op of top independent retailers in the United States.” The move appears to be a pretty transparent effort to replace sales volume lost when major buying group ProSource dropped all PAC brands from its list of supported products.
Is this new partnership a good alternative? Read on…
