Strategy in TECH...
Chris Kane, long-time key executive at AudioControl has been promoted to Vice President of North American Residential Sales for AVPro Global. Sioux Falls, SD-based AVPro Global is a rapidly expanding manufacturer and distributor of top custom integration brands, such as AudioControl, AVPro Edge, Bullet Train, Murideo, and Then Audio.
AudioControl announced on Thursday that it has appointed two well-known and respected manufacturer sales representative firms to represent the line in two upper Midwest regions. AudioControl, like many manufacturers, has long relied on manufacturer sales reps to offer superlative sales and support functions to its dealers on a local level.
AudioControl announced today that it has appointed Oceanic Distribution as its distributor for Australia. Based in Seattle, WA, AudioControl has long pursued a global distribution strategy. This new appointment will drive its business in Australia, a strong AV market in its own right.
This week, AudioControl said it has awarded Market Share, a manufacturer sales representative firm, its 2020 Rep of the Year for their home audio products division. Market Share is based in the Pacific Northwest and covers the entire region, including Alaska.
When invited to visit AudioControl some time back, I was intrigued. While AudioControl is a secondary supplier, one step below the major electronics manufacturers, it has carved out a unique niche for itself with a solid and growing hold on the AV and mobile audio installer and integrator segments. They’ve had a long record of success, which in the last three years or so has actually increased in intensity with impressive double-digit annual sales growth, according to CEO Alex Camara.
When the stars – and our schedules – finally aligned, Camara offered Strata-gee unprecedented access to the company, including granting me the opportunity to be a “fly on the wall” and sit in on operations meetings, a company-wide CIP meeting, and even an engineering meeting to discuss current and future products – no holds barred. What I learned made a big impression.
