TPVision and B&W Partner on New Philips TVs

Philips TV logoTPVision, a principal licensor of the Philips brand of upscale TVs in Europe, announced today that is has partnered with Bowers & Wilkins (B&W) in a new multi-year agreement for a new line of products representing the finest in video and audio quality. The announcement noted the reputation both companies enjoy for excellence in engineering and suggests this partnership will set a new reference standard for visual and audio performance in televisions.

See more on this announcement from Philips and B&W…




The announcement provided few details on just what these new TVs will be, but delved into the apparent synergies between the two European entities that purport to make this partnership a match made in heaven. The announcement says that this partnership “is set to be one of the most exciting developments in the Television sector for some time.”

So just what are the synergies between the two companies? The announcement notes that the two partners will “uniquely be able to share the internal engineering resources” that have allowed them each to produce “a long series of ground-breaking products.”

Their Own Bespoke Technologies

Bowers and Wilkins logoNot only that, but both companies have a “long-lasting tradition for developing all of their own bespoke technologies in-house.” Philips TV, the announcement says, has worked hard “to ensure that its TV sets consistently lead the market in terms of picture quality.” While partner B&W, through its extensive research and development, has achieved “the truly best sound quality possible, whatever the format.”

“For far too long, as an industry, we have allowed sound quality to be the poor relation when considering TV performance. A challenge that has been further exaggerated by the outstanding quality of our OLED sets,” said Martijn Smelt, Chief Marketing Officer for Philips TV in Europe. “So, I’m delighted that we have been able to partner with the World’s best audio company Bowers & Wilkins to ensure that in future our Philips High End TV sound will offer a uniquely premium experience.”Photo of Philips TV

Engineering Centers for Both in Europe




The partners note that both companies maintain their principal engineering facilities in Europe – Philips TV’s Innovation Centre in Ghent Belgium; while Bowers & Wilkins recently expanded and relocated their UK-based research and development center.

“Our new partnership with Philips TV presents a fantastic opportunity to help redefine the parameters of sound quality & performance on a TV,” said Richard Campbell, Chief Revenue Officer of Bowers and Wilkins. “The superb new Philips TVs will introduce our well-known audio performance to a new consumer audience who will be able to enjoy first-hand, the incredible experience only we can provide, ‘Sound by Bowers and Wilkins.'”

See It At IFA Berlin




The first product of this partnership is planned to be unveiled at the IFA Show in Berlin later this year. Unfortunately, these products will only be available in Europe. Philips products in the U.S. are licensed to a third party who is not part of this agreement.

Learn more about Philips TVs TPVision by visiting www.tpvision.com.

See all that Bowers and Wilkins has to offer by visiting: www.bowers-wilkins.com.



About Ted

A sales and marketing specialist - primarily in the technology industry - I've experienced a sort of "circle of life" in business. I've been a mass merchant retailer, a specialty retailer, a specialty manufacturer, a large volume manufacturer, a distributor, and even represented sales representatives. Now the owner of a marketing company that works with a variety of businesses on improving their strategic marketing and business development - I analyze issues from all angles to develop holistic solutions.

Comments

TPVision and B&W Partner on New Philips TVs — 3 Comments

  1. Thank you Ted. This kind of collaboration is actually fairly common. Think about the Mark Levinson collab with LG and remember that while it was quite a good sounding TV it was a “good sounding TV”, so it will be interesting to see if they come out with more than a brand slap.
    For Altec I collaborated with HP on their laptops which they later did with Beats. In those cases it was more of our engineering and product group helping with tuning and verification rather than actual supply of product or components. If this is more elaborate it will be interesting, but thinking about TV production I do not think it likely.
    I am not sure of where the new ownership is headed now. Some of their vaguely announced goals seem further away now that the smart assistants and mesh networked WiFi has advanced, but it is clear they will need to keep up. I also hope they keep the John Bowers tradition and Joe’s specialty electronics focus.

  2. It makes me rather dubious when the B&W quote comes from “The Chief Revenue Officer of Bowers and Wilkins” You know this is money talking not sound! Hope I am wrong and that this is not just a back and badge slapping exercise. Mind you, in the same frame, feedback so far on LG & Meridian appears to be good.

  3. No expectations really. Who remembers the Levinson (Harman)/LG mashup and would like to see similar missteps? This is just attempting to capitalize on what remains of the Bowers&Wilkin cachet now it is just a stablemate of Chinese-owned IAG Group takeover of iconic UK audio brands including Quad. But can see how this came about since TPVision is also so China-centric. Probably turn out to be a short-lived project that stakeholders will rue. “Pursuit of excellence” is not what this is about yes?

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