• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Strata-gee
  • Contact Us
  • Free Newsletter
  • Sponsor Strata-gee
  • Privacy Policy
  • Latest Posts
  • Strategy
  • Technology
  • Products
  • People
  • Statistics
  • Financial
  • Legal
  • Economic Data
  • Shows & Events

Strata-gee.com

Strategy in TECH...

Crestron Infra-Bass
You are here: Home / Associations / HTSA Appoints New Director of Marketing

HTSA Appoints New Director of Marketing

March 2, 2012 by Ben Leave a Comment

HTSA Logo<March 1, 2012> The Home Technology Specialists of America (HTSA) announced today that it has created a new Director of Marketing position that it believes will dramatically increase support for HTSA members with dynamic new programs. The new Director of Marketing is Kathleen Marini.

The role of this new position will be to create “effective new media strategies and programs.” The Director of Marketing will work with group vendors and members to create new programs that will drive demand generation. HTSA believes that these new programs will be beneficial in helping members go to market more effectively.

Marini is said to have over 25 years of marketing experience that includes strategic planning, program development, eMarketing and social media, PR and more. According to the HTSA, Marini has experience with a wide range of sizes and types of companies.

AudioControl Single Zone Amps

Most recently, Marini was with Panduit – a company that marketed networking and electrical solutions. Before that, she worked with companies such as Alcatel, NEC and 3Com where she “grew market share and revenue in various channel and marketing director positions.”

“This is an important strategic investment for HTSA as we strengthen our resources to provide vastly improved marketing services and support with an increased ability to generate demand and new clients for our members,” Bob Hana, Managing Director of HTSA said in an prepared statement. “This is a key role whose primary mission is to work closely with members and manufacturers to create new and effective programs helping HTSA members go to market more effectively. Kathleen’s experience, passion and drive are perfect for this and I’m excited to have her join us.”

Adds Kathleen Marini, “The adoption of social media, the dramatic growth of content marketing and the untapped opportunities in web marketing to compliment traditional marketing make this a very exciting time at HTSA. I look forward to working with our members and vendors, understanding their goals and resources and by working together we can drive demand and strengthen the businesses of our HTSA members.

To contact Kathleen, email kathleen@htsa.net or call 708-205-9292.

Sonance James Small Aperture

For more information on HTSA, see: www.htsa.com.

Share this post:

  • Tweet
  • Click to share on Reddit (Opens in new window) Reddit
  • More
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Like this:

Like Loading...

Related

Filed Under: Associations, News, Retailers, Specialty, Strategy Tagged With: Bob Hana, HTSA, Kathleen Mariani, marketing

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Search

Sign-Up for Our FREE Newsletter

loader

Latest Posts

T-Day+1: Tariffs…And So It Begins…

**UPDATED 5/22/25** - See a Selection of Tariff Increases from Around the … [Read More...] about T-Day+1: Tariffs…And So It Begins…

In Its Boldest Move Yet, AVPro Global Acquires Control Solutions Maker RTI

We got a blockbuster announcement late this afternoon as AVPro Global announced … [Read More...] about In Its Boldest Move Yet, AVPro Global Acquires Control Solutions Maker RTI

  • T-Day+1: Tariffs…And So It Begins…
  • ‘Legendary’ Judge Alsup Featured in Strata-gee May Go ‘Inactive’ in 2025
  • Masimo Updates SEC on Its Progress Recovering From Recent Cyberattack
  • Harman Hits Voxx Int’l & Klipsch Group with Major 13-Count Lawsuit

Categories

Sponsors

Crestron Infra-Bass
AudioControl Single Zone Amps
Sonance James Small Aperture
Savant
Oasys Residential Technology Group

Tag Cloud

acquisition Amazon Apple AudioControl B&W Bowers & Wilkins CEDIA CEDIA Expo CES Control4 Core Brands COVID-19 Crestron D&M Holdings Denon Emerald Expositions Foxconn Gibson Brands Gibson Guitar Google Henry Juszkiewicz Hon Hai Precision Industry Co. housing starts Integra Joe Kiani LG Marantz Masimo Nortek OLED Onkyo Panasonic patent infringement Pioneer Samsung Savant Sharp smart home SnapAV Snap One Sonos Sony Sound United SpeakerCraft Toshiba

Footer

Got News?

HEY PR & Marketing Pros: Have NEWS for Strata-gee readers?

Send it to: HotNews@strata-gee.com

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Sponsor Strata-gee

Strata-gee Ads

Archives

Translate

Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

Follow Ted Green

  • Facebook
  • X
  • LinkedIn
  • Instagram

Copyright © 2025 Strata-gee.com · The Stratecon Group, Inc. All Rights Reserved · Log in

%d