It seemed as if 2020 was destined to represent a year of hardship, illness, and death in the wake of a still simmering COVID-19 pandemic – not to mention its impact on the economy. Then, a white police officer in Minnesota was filmed with his knee on the neck of George Floyd, an unarmed black man, who died. That officer, along with three others present, was charged with murder. And a fuse was lit that erupted into street protests which were largely peaceful with some acts of violence in cities around the country.
This scenario – white police officer killing an unarmed black man – is an all-too familiar one here in the United States…but this time, people took to the streets both here and around the world. And a growing list of powerful brands, including a few in our industry, are stepping forward to take a stance on the issue.