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Masaru Tamagawa

After Years of Cutbacks, Sony Says It’s Time to Drive Sales

December 1, 2016 by Ted Leave a Comment

Sony Marketing Discusses Growth Plans with Japanese Media

Sony logo on screen at CES press presentationSony told the Nikkei this week that – to paraphrase – after years of painful dieting, the company has reached its fighting weight and is ready to go to battle to grow its sales worldwide. The company has spent the last few years spinning off divisions, cutting back on employment levels, and reducing overhead – all for the express purpose of improving profits. That goal achieved, the company will now focus on sales.

But the plan that Sony’s chief marketer outlined has some concerned… [Read more…] about After Years of Cutbacks, Sony Says It’s Time to Drive Sales

Filed Under: Asian Connection, Manufacturers, Marketing, News, Pivot Point, Sales, Strategy Tagged With: Masaru Tamagawa, Sony

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A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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