Sonance, a leading innovator of custom integration solutions founded more than four decades ago when it was instrumental in creating and growing the overall custom integration industry – continues to fuel its own forward momentum, announcing this week the acquisition of Blaze Audio, a significant innovator of premium high-performance amplifiers and sound reinforcement speakers out of Copenhagen, Denmark.
This move represents a significant expansion of Sonance’s Pro Audio division.
Learn more about the Sonance acquisition of Blaze Audio
Sonance says that this is a strategic acquisition that “secures the Blaze Audio brand and its sales and marketing operations.” Investing in acquiring Blaze Audio demonstrates the company’s long-term commitment to delivering complete audio solutions, as well as expanding its share of the global professional audio segment.
Company Continues to Grow Its Pro Audio Business on the Global Stage
Just a few months ago, I wrote about Sonance’s growing success in Pro Audio which necessitated an expansion of its team and resources to support the growth. Not one to rest on its laurels, this new acquisition continues its aggressive expansion both in pro audio and in global markets.
This is about more than just expanding our product portfolio. It’s about bringing together two companies that share a commitment to quality, innovation, and customer-first thinking. Blaze Audio brings a bold, focused amplifier lineup and adds sound reinforcement loudspeakers that help fill out the Sonance Professional loudspeaker range. This combination will help us push the boundaries of how integrated audio can perform and look across professional, residential, and marine applications.
Ari Supran, Sonance CEO
The Unique Innovation of Blaze Audio
Blaze Audio is a unique entity in that it is celebrated both for its unique line of innovative sound reinforcement loudspeakers and its full line of amplifiers. These premium systems feature Blaze Audio’s award-winning PowerZone Connect network and Dante-enabled amplifiers. Also included is its proprietary DSP software platform called PowerZone Control.
This acquisition allows Sonance to strategically grow in key Professional markets such as hospitality, retail, and corporate environments, while also making a major step forward in our expansion into the sound reinforcement category. Blaze Audio’s complete lineup of amplifiers and loudspeakers empowers us to deliver comprehensive audio solutions that better serve our global customers. With this addition, Sonance aims to make it easier than ever for our dealers to specify complete systems from a single trusted partner.
Mike Sonntag, Sonance Professional Chief Revenue Officer
Preserving the Company’s Danish Heritage with Dedicated European Office
San Clemente, CA-based Sonance is acquiring Blaze Audio from its current parent company, Pascal, which like Blaze Audio is also based in Denmark. The company says it “deeply values Blaze Audio and Pascal’s Danish heritage and its tradition of amplifier innovation.” These elements “…will remain a priority under Sonance’s stewardship of the Blaze brand.” To demonstrate this commitment, Sonance plans to maintain a dedicated European office in Copenhagen which will allow it to better serve its European customers across all of its brands.
Joining Sonance opens an exciting new chapter for Blaze Audio. We’re thrilled to align with a company
George Tennet, Blaze Audio General Manager
that shares our commitment to excellence and innovation. Together, we’ll be able to offer complete audio solutions, seamlessly integrating our advanced electronics with Sonance’s renowned loudspeaker technology, delivering unparalleled experiences to customers in the residential, professional, and marine sectors.
An Ongoing Collaboration with Pascal A/S
Finally, Sonance notes that it plans on further collaboration with Pascal A/S on future “game-changing innovation” that will set Sonance up to offer high-performance audio systems across all of its market sectors.
Pascal CEO Gustaf Høskuldsson had this to say about selling Blaze Audio to Sonance: “Blaze Audio was born out of Pascal’s passion for high-quality installed sound. We are thrilled to see Blaze join forces with Sonance, a company that shares our dedication to engineering, design, and delivering compelling user experiences. We believe this is the ideal home for Blaze to flourish further.”
See Sonance and Blaze Audio at InfoComm
Integrators attending the upcoming InfoComm in Orlando, Florida from June 1-13 can see both Sonance and Blaze Audio in Booth 6872. Also, show attendees can literally experience for themselves the synergy of intentional design, engineering excellence, and immersive audio in a dedicated demo space in Demo Room W232A.
Learn more about Blaze Audio by visiting blaze-audio.com.
See all about the world of Sonance at sonance.com.
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