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You are here: Home / Manufacturers / Josh.ai Announces It’s Partnering with SoCal Rep Firm Unified Representatives

Josh.ai Announces It’s Partnering with SoCal Rep Firm Unified Representatives

June 26, 2025 by Ted Leave a Comment

Josh.ai has partnered with Unified Representatives

Josh.ai (Josh) expands its market presence by partnering with Southern California-based manufacturer representative firm Unified Representatives. Josh calls Unified Representatives “a premier manufacturers’ rep firm” who will support what it says is its “rapidly growing dealer base” in Southern California.

See more on Josh.ai partnering with Unified Representatives

According to the announcement by Josh.ai, Unified Representatives is led by Doug Cuneo and Adam Owens of CET & Associates, a Denver, CO-based manufacturer sales representative firm. Also participating in Unified Representatives is Patrick Boyer of Innovative Marketing and Consulting. Innovative is a manufacturer sales representative firm with an office in Scottsdale, Arizona and another in Las Vegas, Nevada.

Josh notes in its formal announcement that the principals of CET & Associates and Innovative Marketing and Consulting possess “a proven track record representing Josh.ai in other key regions.” Apparently, as a result of this, “the leadership team has come together to form Unified, a powerhouse rep firm dedicated to providing expert guidance and white-glove support to dealers in Southern California.”

Sonance James Small Aperture

Denver, Scottsdale, and Las Vegas Reps Come Together to Create a S. Cal Rep Firm

So, apparently, a Denver rep…and a Scottsdale rep…and a Las Vegas rep have come together to create a new rep firm in Southern California. Josh’s announcement claims the partners have a “team of 11 account managers” that apparently “includes many professionals formerly with Lutron’s direct team in the region.”

We’re thrilled to welcome Unified Representatives to the Josh family. Southern California is a critical market for our brand, and Unified’s deep understanding of our technology and shared values around partnership and professionalism make them the ideal firm to lead our efforts in the region.

Ryan Conway, Josh.ai Director of Sales
Unified Representatives website
Unified Representatives website looks a lot like an integrators website [Click to enlarge]

Seamless Integration of Josh into Your Projects

Josh says that Unified Representatives will handle business development, dealer support, and training across the entire Southern California region. They promise SoCal dealers proactive communication, hands-on assistance, and “seamless integration of Josh.ai into their smart home projects.”

Doug Cuneo of Unified Representatives

We’re excited to hit the ground running, This partnership is about more than territory coverage. It is about helping our dealers navigate the future of smart home technology. Artificial intelligence is rapidly changing the way people live in and interact with their homes. Josh.ai leads that transformation by delivering control that is intuitive, natural, and personalized. We believe the dealers who embrace AI will become the next generation of market leaders. Our goal is to equip them with the tools, knowledge, and support they need to succeed.

Doug Cuneo, Unified Representatives Managing Partner

For More Information…

I am not familiar with Unified Representatives, but they appear to be a new rep firm in a new (for them) territory. In any event, with brands such as Lutron, Ketra, and Josh.ai they may have a bit of a running start.

Learn more about Unified Representatives by visiting unifiedrep.com.

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See all that Josh.ai has to offer at josh.ai.

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Filed Under: Management, Manufacturers, News, People, Sales Reps, Strategy Tagged With: Doug Cuneo, Josh.ai, Ryan Conway, Unified Representatives

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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