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You are here: Home / Sales Reps / Harman Luxury Audio Group Names Progressive Custom Integration as Rep for 7 Territories

Harman Luxury Audio Group Names Progressive Custom Integration as Rep for 7 Territories

July 8, 2025 by Ted Leave a Comment

Harman Luxury Audio Group brands

On Tuesday, Harman Luxury Audio Group, a division of Harman International focused on high-end audio products, announced that it has appointed manufacturer representative firm Progressive Custom Integration as the company’s representative of record in seven different geographic territories across the U.S. The announcement, which was released retroactively, said that this appointment took effect on July 1, 2025.

See more on Harman’s appointment of Progressive Custom Integration

With this announcement, Progressive Custom Integration takes over the responsibility for sales and support of Harman Luxury brands JBL, JBL Synthesis, ARCAM, and Revel to an expanded custom integration community in multiple territories. The territories covered include Michigan, the Ohio Valley, Indiana & Kentucky, the Mid-Atlantic, Northern California, MINK (Missouri, Iowa, Nebraska, and Kansas), and the Pacific Northwest.

As I mentioned above, Harman Luxury Audio Group offers a well-respected portfolio of high-performance, high-end audio products. The multi-brand lineup includes many award-winning components in categories such as loudspeakers, subwoofers, preamplifiers, power amplifiers, turntables, and headphones. The company has been a leader in high-performance audio for many decades and has an excellent reputation for both powerful and accurate two-channel critical listening systems, as well as full-fledged, foundation-shaking home cinema solutions.

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Delivering Personalized Service Dealers Need to Thrive

Jerry Calder, Harman Luxury Audio Group Director of Sales

Progressive CI brings the ideal combination of technical experience, regional infrastructure, and commitment to the integrator. As we continue to expand our reach and elevate the dealer experience, we’re confident Progressive CI will deliver the local support and personalized service our partners need to thrive.

Jerry Calder, Harman Luxury Audio Group Director of Sales

Progressive CI is the Home and CI-focused division of the Progressive Group, a national network of independent, regionally based local manufacturer representative firms. As you might expect, given the “CI” in the group’s Progressive CI name, this rep organization is very focused on the custom integration channel. As such, Progressive CI reps have deep product knowledge and offer their dealers a high level of personalized support. This support includes training, system planning, on-site troubleshooting, and post-installation care.

Progressive CI President Dave Russell

A Shared Commitment to the CI Channel

This partnership brings together two teams that are deeply committed to the CI channel. Our job is to make sure dealers feel confident taking on these premium systems, and that starts with the kind of hands-on support that only a local team can provide.

Dave Russell, Progressive CI President

Dealers in the above-referenced regions interested in learning more about Harman Luxury Audio Group lines should reach out to their nearest Progressive CI office. For more information, see progressive-ci.com.

Learn all about the brands and products available from the Harman Luxury Audio Group by visiting, harmanluxuryaudio.com.

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Filed Under: Brands, Feature, Management, Manufacturers, News, People, Sales Reps Tagged With: Harman Luxury Audio Group, Progressive Custom Integration

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A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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