Frank Sterns Leaves Sony for Sound United

Rumors abound for the last few days and now we learn it’s true, Frank Sterns, former Vice President of AV Specialty/Custom Integration for Sony, has left that position to join Sound United as Senior Vice President of Commercial Operations – Americas. This new role will begin on January 6, 2020.

See more on Sterns joining Sound United…

At Sony, Sterns was largely credited with turbo-charging their growth in the custom integration channel by calling upon his many years of experience in the category and his great relationships with many of the channel leaders. Prior to Sterns joining Sony, they had never really fully penetrated the channel, as integrators always remained somewhat suspicious of the giant electronics company’s reliability – not product reliability…but partnership reliability.

Sterns’ knowledge of the channel’s needs along with Sony ready to focus on building more business in channels like custom integration which offered a strong profit opportunity for them…made this a match made in heaven. He was able to devise a win-win relationship for both integrators and Sony.

Sound United logos

Targeting Custom Integration Again, for Sound United

At Sound United, Sterns will be tasked with essentially the same goal – drive greater growth in the company’s CI and other premium channel business. If CI is your goal, Sterns clearly has the experience and knowledge to give your company its best shot.

“As we continue to expand our business in the Americas and explore new and dynamic points of distribution, our leadership needs are expanding with it and the addition of Frank comes at an oppportune time. We’re confident his strong reputation, decades of industry experience and unwavering passion for the industry makes him an ideal partner for Sound United and our customers.”

Blair Tripodi, Sound United’s SVP of Global Commercial OPerations

Many Industry Accolades

Sound United’s announcement noted many of Sterns accolades, including entry into the Dealerscope Hall of Fame, “Master of CE” from CE Pro, and “CE Leaders that Rock,” also from Dealerscope. His professional background includes stints with Harman International’s Infinity brand where he was National Sales Manager, Niles where he rose to become President, and of course Sony.

I am more than thrilled to join the Sound United team. Sound United’s portfolio of iconic audio brands is second to none and I welcome the opportunity to contribute to their continued growth and success.”

Frank Sterns

Sterns will make his first appearance as part of Sound United at CES 2020. Sound United will have two Hi-Fi listening suites in the Venetian, suites number 29-105 and 29-106.

Learn more about Sound United at

About Ted

A sales and marketing specialist - primarily in the technology industry - I've experienced a sort of "circle of life" in business. I've been a mass merchant retailer, a specialty retailer, a specialty manufacturer, a large volume manufacturer, a distributor, and even represented sales representatives. Now the owner of a marketing company that works with a variety of businesses on improving their strategic marketing and business development - I analyze issues from all angles to develop holistic solutions.

Comment on this Post

Your email address will not be published. Required fields are marked *


We welcome your comments and encourage you to participate by offering your insights and thoughts on our posted stories. However, in some instances, your comment may be subject to editing or deletion if they violate one or more of the following points.

    --First, while we support vigorous debate and are generally quite tolerant of even controversial thoughts and ideas - we do not tolerate rudeness, profanity, or personal attacks.
    --Second, please stay on topic with your thoughts.
    --Third, while links to relevant content are OK, we do not allow self-promotion or SPAM.

The owner of this site reserves the right to edit or delete any comments submitted to this site without notice. This comment policy is subject to change at any time.

This site uses Akismet to reduce spam. Learn how your comment data is processed.