• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Strata-gee
  • Contact Us
  • Free Newsletter
  • Sponsor Strata-gee
  • Privacy Policy

Strata-gee.com

Strategy in TECH...

Crestron Infra-Bass
AudioControl Single Zone Amps
What Savant Can Do
Sonance James Small Aperture Series
  • Latest Posts
  • Strategy
  • Technology
  • Products
  • People
  • Statistics
  • Financial
  • Legal
  • Economic Data
  • Shows & Events
You are here: Home / News / Dirac Cuts Interesting Deal with Pioneer

Dirac Cuts Interesting Deal with Pioneer

April 21, 2016 by Ted Leave a Comment

Dirac logoDirac Research, a provider of high-quality room and loudspeaker optimization technologies, announced today that it has reached an agreement with Pioneer Corporation to distribute their digital technologies in the OEM market in Japan. The deal, their first with a relatively mainstream manufacturer, will put Dirac technology in a wide range of products under a wide range of brands.

See more about this milestone agreement for Dirac…



Dirac’s room correction technology is a well-regarded solution that Strata-gee editor Ted Green recently profiled in a cover story for the February 2016 issue of Residential Systems Magazine (see The Perfect Room). Currently, Dirac’s technology in the United States is available largely in the mobile A/V and high-end audio markets.

Most room correction systems measure and adjust frequency issues to smooth out room response. Dirac’s innovation is that their algorithms not only correct for frequency deviations, but also correct for time domain issues as well. Dirac rather convincingly claims this yields a more accurate and listenable result, as frequency-only systems can exhibit nasty side-effects relative to phasing issues.

AudioControl Single Zone Amps
Crestron Infra-Bass
Sonance James Small Aperture
Savant

Despite Selling A/V Division, Pioneer Remains Major Player

Residential Systems Cover
Click here to see a complete profile on Dirac Research by Strata-gee editor Ted Green

In 2014, we widely reported that Pioneer, a major Japanese corporation, had decided to exit the A/V business. They ultimately decided to sell Pioneer’s A/V division to Onkyo and a private equity company (who was ultimately dropped from the deal). Pioneer also decided to sell off their rather significant DJ products division – streamlining the company to their core competency…automotive electronics.

However, what many in the U.S. don’t know, is that Pioneer remains a large and active Original Equipment Manufacturer (OEM) that builds a range of products under contract for other brands. Not only that, but Pioneer works with/sells to a wide range of other manufacturers in Japan – including other OEM manufacturers.

The Land of Japan, Inc.



In the land of Japan.Inc. this is not unusual. For example, Onkyo Corp. is a distributor of Monster Cable products in Japan. All of these companies in Japan work much more closely together than is typically the case here in the U.S.

“About three years ago, Dirac introduced us to their suite of digital sound quality optimization technologies,” said Osamu Takechi, Senior General Manager of Pioneer Industrial Solutions Division. “Completely different from conventional virtual surround and/or equalization, the Dirac solutions are both theoretically and practically proven to fundamentally improve an audio systems’ performance. We were quite impressed with Dirac; hence, we decided to integrate their technologies into our newest speaker systems. We are now in a position to market these groundbreaking technologies in Japan.”

Not Entirely Clear

Pioneer LogoWith Pioneer distributing Dirac technologies to other OEM manufacturers, it is likely that a whole new roster of products will be introduced featuring Dirac solutions. The Dirac release notes that it anticipates products in a wide range of categories including: computer speakers, sound bars, Bluetooth speakers, TV loudspeakers, portable audio devices, educational support products, “amusement” equipment such as commercial arcade games and more.

AudioControl Single Zone Amps
Crestron Infra-bass
Sonance James Small Aperture
Savant

Not entirely clear in this announcement is whether Pioneer will be fielding products under their own brand name in the near future. In a discussion with a Dirac-related source, we were initially told that this was a distribution deal only. But when we pointed out that there were some indicators of Pioneer offering products with Dirac technology under their brand name, the Dirac source said he would seek clarification. Unfortunately, this clarification was not received prior to the posting of this story.

But is Pioneer a Licensee Also?



“We are excited about the synergy between Dirac and Pioneer and look forward to delivering superior audio solutions to Japanese OEMs,” said Dr. Mathias Johansson, CEO of Dirac. “We anticipate that the integration of our advanced technologies with innovative hardware from Pioneer and other Japanese manufactures will establish new benchmarks for audio performance in a variety of product categories.”

If in fact Pioneer will begin offering Dirac technology within their well-respected line, this would be big news indeed, as it would represent a significant added exposure for the brand. We will continue to seek this verification and update this story as appropriate.

Learn more about Dirac technologies at: www.dirac.com.


Share this post:

  • Tweet
  • Click to share on Reddit (Opens in new window) Reddit
  • More
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Like this:

Like Loading...

Related

Filed Under: Asian Connection, Manufacturers, News, Tech Trends Tagged With: Dirac, DIRAC Research, Mathias Johansson, Pioneer, Pioneer Corp.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Search

Sign-Up for Our FREE Newsletter

loader

Latest Posts

T-Day+1: Tariffs…And So It Begins…

STORY UPDATED 4/30/25 - See a Selection of Tariff Increases from Around the … [Read More...] about T-Day+1: Tariffs…And So It Begins…

Masimo Tells SEC It Was the Victim of a Cyberattack

I recently reported that I had discovered that the primary website for Masimo … [Read More...] about Masimo Tells SEC It Was the Victim of a Cyberattack

  • T-Day+1: Tariffs…And So It Begins…
  • Masimo Sells Sound United to Harman; Excited? Temper Your Enthusiasm
  • Strata-gee Founder Hospitalized After Suffering Injuries in Accident on Monday
  • Masimo.com Has Been Down for ‘A Few Days’

Categories

Sponsors

Crestron Infra-Bass
AudioControl Single Zone Amps
Sonance James Small Aperture
Savant
Oasys Residential Technology Group

Tag Cloud

acquisition Amazon Apple AudioControl B&W Bowers & Wilkins CEDIA CEDIA Expo CES Control4 Core Brands COVID-19 Crestron D&M Holdings Denon Emerald Expositions Foxconn Gibson Brands Gibson Guitar Google Henry Juszkiewicz Hon Hai Precision Industry Co. housing starts Integra Joe Kiani LG Marantz Masimo Nortek OLED Onkyo Panasonic patent infringement Pioneer Samsung Savant Sharp smart home SnapAV Snap One Sonos Sony Sound United SpeakerCraft Toshiba

Footer

Got News?

HEY PR & Marketing Pros: Have NEWS for Strata-gee readers?

Send it to: HotNews@strata-gee.com

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Sponsor Strata-gee

Strata-gee Ads

Archives

Translate

Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

Follow Ted Green

  • Facebook
  • X
  • LinkedIn
  • Instagram

Copyright © 2025 Strata-gee.com · The Stratecon Group, Inc. All Rights Reserved · Log in

%d