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You are here: Home / Strategy / AVPro Edge Expands Commercial Distribution in the Middle East; Partners with Keyston Dist

AVPro Edge Expands Commercial Distribution in the Middle East; Partners with Keyston Dist

June 26, 2025 by Ted Leave a Comment

New AVPro Edge distributor Keyston Distribution website

AVPro Edge, part of the AVPro Global group of companies, announced this week that it has expanded its commercial channel distribution in the GCC region, part of the Middle East, by partnering with Keyston Distribution Fzco. This move, which the company calls a “strategic step,” will help further extend its presence in this major world region.

Learn more about AVPro Edge & Keyston Distribution in the GCC Region

AVPro Edge (and AVPro Global) already has distribution for some of its residential channel brands in the GCC region. The company believes it has ample opportunity to further expand its commercial channel presence by partnering with Dubai-based distributor Keyston Distribution Fzco.

The GCC (Gulf Cooperation Council) region is comprised of a select group of Middle East countries that have formed a mutually beneficial cooperation agreement. The countries that make up the GCC region include Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, and Oman.

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A Significant Milestone

AVPro Edge notes that this partnership “marks a significant milestone as AVPro Edge expands global availability of the company’s award-winning AV signal distribution and connectivity solutions…”

GCC region where AVPro Edge is expanding distribution
Map showing the GCC region [Click to enlarge]

Partnering with Keyston is a strategic step for AVPro Edge as we continue to grow our presence in the Middle East. Keyston’s expertise in professional AV distribution and their deep understanding of the market makes them the ideal partner to represent our brand. Together, we are committed to delivering outstanding solutions and support to AV professionals throughout the region.

James Trumper, AVPro Global VP of International Sales

A Strong Track Record in the GCC Region

Keyston General Manager John Saju
John Saju, Keyston Dist. General Manager

AVPro Edge points to Keyston’s “strong track record” and its wide range of established relationships throughout the GCC region. It is, the company says, “ideally positioned” to connect local integrators with the company’s latest technologies and innovations.

We are delighted to become an official distributor for AVPro Edge in the GCC. AVPro Edge’s commitment to quality and innovation aligns perfectly with our mission to deliver the best AV solutions to our clients.

John Saju, Keyston Distribution General Manager-AV

For More Information…

You can see more on Keyston Distribution Fzco at keyston.com.

Learn all about AVPro Edge – a popular supplier of key solutions to many custom integrators – by visiting avproedge.com.

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Filed Under: Distributors, Management, Manufacturers, News, Sales, Strategy Tagged With: AVPro Edge, AVPro Global, Keyston Distribution

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A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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