Strategy in TECH...
Fyne Audio, a U.K. manufacturer of advanced high-end audio loudspeakers based in Scotland, has appointed Harmonia Distribution as its distributor for the United States market, effective immediately. Harmonia, formerly known as Upscale Distribution, said in an announcement that it is proud to have been selected by Fyne, a manufacturer that represents a blend of the best of “contemporary and traditional designs.”
Upscale Distribution, a distributor of high-end, high-fidelity audio components that originated in association with Southern California retailer Upscale Audio, has announced that it is rebranding as Harmonia Distribution. The new brand is not just a new name, but rather a reflection of a changed mission and new, more independent direction for the company.
As part of this new business model, the company has named a new president who will guide the Harmonia Distribution down this new path.
