• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Strata-gee
  • Contact Us
  • Free Newsletter
  • Sponsor Strata-gee
  • Privacy Policy
  • Latest Posts
  • Strategy
  • Technology
  • Products
  • People
  • Statistics
  • Financial
  • Legal
  • Economic Data
  • Shows & Events

Strata-gee.com

Strategy in TECH...

AudioControl Single Zone Amps
You are here: Home / News / Research: Don’t Just Watch a Movie, Use Brainwaves to Alter It

Research: Don’t Just Watch a Movie, Use Brainwaves to Alter It

August 20, 2015 by Ted Leave a Comment

Photo of movie theaterWatching movies is a serial, linear, common experience…period. No matter how great of a movie enthusiast you may be, the experience is the same for us all – you can only watch one movie at a time, and you watch it from the beginning to the end. And we all exit the theater having watched the exact same movie. But what if it didn’t have to be that way? What if our mind controlled the movie, changing the plot as it plays? Science fiction…or science fact?

See the breakthrough researchers are working on that creates an new cinema experience…



A new report says that researchers are developing a technology that would allow movie viewers to use brainwaves to alter the plot line of the movie, yielding a wholly unique experience for each person experiencing that movie. To accomplish this feat requires the use of a wireless brain scanner, and an entirely different kind of filmmaking.

This wild concept is being actively researched by Richard Ramchurn a filmmaker based in Manchester, England. According to a report by Reuters, Ramchurn was inspired to create the concept after reading “In the Blink of an Eye,” a book by film editor Walter Murch in which he theorizes that the rates and rhythm of eye blinking directly correlates to the rhythm and sequence of thoughts and emotions.

AudioControl Single Zone Amps

Scanners

This concept of a physical connection to emotions, inspired Ramchurn to try and create movies that would respond to viewers unique emotions. To test the concept of a viewer’s emotions influencing the actual content of a movie, he created a special short film using a new filmmaking technique – he titled this film, “Scanners.”

“Scanners is a film platform that uses live data from people’s brains to cut and mix a film where you have an effect loop – a two-way effect loop – whereby, watching the film you change it and it changes you,” Ramchurn told Reuters.

Viewers are fitted with a commercially available electroencephalography (EEG) headset that reads both muscular and brainwave data. The headset accurately reads Alpha, Beta, Gamma, Delta and Theta brainwaves. For this project, Ramchurn focuses on the Alpha brainwaves, which are more closely associated with creativity.

Photo of EEG headset
Using brainwaves to physically change a movie presentation. This is the actual EEG headset used as part of the system.

Inventing a New Way to Make Films



Creating the movie, however, was a substantial challenge of a different type. To accommodate differing outcomes at different parts of the movie required much more time, effort, and care in producing the movie. Ramchurn says that breaking the linear chain was very difficult and he terms the process of moving to a quantum movie production process. Essentially, the movie is created in a series of modules, with each viewers preferences driving a different path. Although “Scanners” runs only 15-minutes long, Ramchurn said that it actually required filming as much material as a typical 90-minute blockbuster movie.

“The opportunities that allowed us was rather than making a linear film, we made a film that was much more quantum,” Ramchurn said. “We had multiple stories or happenings at the same time. And we were able to show what’s happening inside somebody’s mind, what’s happening in, almost, their imagination at the same time as the reality.”

Savant

The EEG headset has two primary sensors – one that sits on the forehead, and another that clips to the ear lobe. The ear lobe sensor picks up muscular data, while the forehead sensor picks up both muscular and brainwave data. A microprocessor in the headset then parses both types of data to properly identify and process each independently.

In Control of the Movie with Out-of-Control Emotions

Ramchurn told Reuters that the rhythms of the editing [by the viewer] and the pathways through the scenes depends on the mindset of the person viewing the movie. Ironically, this incredible new ability to control the movie…is largely out of the (conscious) control of the viewer, as it uses their emotions as a key element – and those are almost impossible to control.

After a series of in-house tests, Ramschurn decided to field test his setup. So he installed his very special movie theater in a mobile trailer and drove to Liverpool to create remote cinema in a park there – literally inviting passersby to step in and view “Scanners.”

“Watching other people make connections with their brain is really fascinating,” Ramchurn told Reuters. “And each time I watch someone else create the film, they make new jumps that I’ve not seen before.”

Movie Theater Owners Won’t Like It, But We Will



It seems to us that this technology has no usable value to commercial movie theater chains, set up to project linear movies to large groups of people. But it could be an incredible technology offering for your customers’ home theater setup – at least when watching alone.

Ramchurn’s system is said to be perfect for exploring people’s dreams, because it brings a person’s subconscious to the forefront – literally before their eyes.  He notes that research is being done by scientists to make detailed recordings of human dreams.

“I’m really excited that science is acknowledging that dreams actually exist and they can be measured,” Ramchurn said. “And being able to tap into that data is, for me, gives some real opportunities to tell stories or even create platforms that can communicate with people in a different way.”

But what about nightmares?


Share this post:

  • Tweet
  • Click to share on Reddit (Opens in new window) Reddit
  • More
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Like this:

Like Loading...

Related

Filed Under: News, Science Tagged With: brainwaves, movies, research

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Search

Sign-Up for Our FREE Newsletter

loader

Latest Posts

T-Day+1: Tariffs…And So It Begins…

STORY UPDATED 4/30/25 - See a Selection of Tariff Increases from Around the … [Read More...] about T-Day+1: Tariffs…And So It Begins…

Masimo Tells SEC It Was the Victim of a Cyberattack

I recently reported that I had discovered that the primary website for Masimo … [Read More...] about Masimo Tells SEC It Was the Victim of a Cyberattack

  • T-Day+1: Tariffs…And So It Begins…
  • Masimo Sells Sound United to Harman; Excited? Temper Your Enthusiasm
  • Strata-gee Founder Hospitalized After Suffering Injuries in Accident on Monday
  • Masimo.com Has Been Down for ‘A Few Days’

Categories

Sponsors

Crestron Infra-Bass
AudioControl Single Zone Amps
Sonance James Small Aperture
Savant
Oasys Residential Technology Group

Tag Cloud

acquisition Amazon Apple AudioControl B&W Bowers & Wilkins CEDIA CEDIA Expo CES Control4 Core Brands COVID-19 Crestron D&M Holdings Denon Emerald Expositions Foxconn Gibson Brands Gibson Guitar Google Henry Juszkiewicz Hon Hai Precision Industry Co. housing starts Integra Joe Kiani LG Marantz Masimo Nortek OLED Onkyo Panasonic patent infringement Pioneer Samsung Savant Sharp smart home SnapAV Snap One Sonos Sony Sound United SpeakerCraft Toshiba

Footer

Got News?

HEY PR & Marketing Pros: Have NEWS for Strata-gee readers?

Send it to: HotNews@strata-gee.com

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Sponsor Strata-gee

Strata-gee Ads

Archives

Translate

Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

Follow Ted Green

  • Facebook
  • X
  • LinkedIn
  • Instagram

Copyright © 2025 Strata-gee.com · The Stratecon Group, Inc. All Rights Reserved · Log in

%d