• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Strata-gee
  • Contact Us
  • Free Newsletter
  • Sponsor Strata-gee
  • Privacy Policy
  • Latest Posts
  • Strategy
  • Technology
  • Products
  • People
  • Statistics
  • Financial
  • Legal
  • Economic Data
  • Shows & Events

Strata-gee.com

Strategy in TECH...

AudioControl Single Zone Amps
You are here: Home / News / Marantz & Denon Add Auro-3D to Select Models

Marantz & Denon Add Auro-3D to Select Models

March 30, 2016 by Ted Leave a Comment

Firmware Upgrade Brings New Technology to Top Models

Auro-3D Intro SlideMarantz and Denon both announced this week that they are offering a firmware update that adds Auro-3D, a popular surround sound system in Europe, to two top models in each brand. This upgrade will make these models the most comprehensive home theater center available today – featuring Auro-3D, Dolby Atmos, and DTS:X – the most advanced surround sound technologies available.

See more about this move by Marantz and Denon…and about Auro-3D…



We first told you about our experience with Auro-3D after the 2015 CEDIA Expo. We had the opportunity to meet Wilfried Van Baelen, the dynamic and enthusiastic founder of Auro Technologies, NV.

According to Van Baelen, Auro Technologies was the first company to really study and design a system that incorporated a multi-level height system to create a true sonic cocoon around movie viewers. Auro-3D has up to two levels of height speakers, including one directly overhead known as the VoG or Voice of God speaker.

Crestron Infra-Bass

Auro is the Original

Atmos and DTS:X, he says, copied Auro…but ultimately produced inferior systems that rely on only one level of overhead speaker. Based on recommended positioning of Atmos speakers, Van Baelen says that there is a sonic drop-out as the sound transfers from ear-height to overhead speaker.

At Expo, we received a couple of Auro-3D demos and were very favorably impressed. Auro-3D seems to have a more seamless vertical soundstage (for lack of a better term). To be sure, the difference is subtle as compared to an Atmos system…but audible.

Photo of Van Baelen and assistant
Wilfried Van Baelen and Auro employee at 2015 CEDIA Expo

Easily Upgrade Your Marantz



Now Marantz is offering a firmware update to their SR7010 premium network A/V receiver and their AV7702 network pre-processor that brings Auro-3D into these top models. As there models already feature Dolby Atmos – and will soon add DTS:X, with the Auro-3D upgrade, consumers will now have the most complete home theater solution available.

“The Marantz philosophy is always to offer a sound experience that is second to none,” said Yoshinori Yamada, global business team leader audio and video at D+M Group. “By offering the Auro-3D upgrade to existing proud Marantz owners, new layers of sound come forth, just like the artist intended it to sound.”

Photo of Marantz SR7010
Marantz SR7010 9.2-Channel Network A/V Receiver

Marantz’s SR7010 (MSRP $2,199) is a fully featured network A/V receiver that features:

  • 125 watts x 9 channels of discrete power
  • 13.2-channel preamplifier outputs
  • Dolby Atmos
  • DTS:X ready (separate firmware upgrade coming)
  • Auro-3D upgradable
  • Wi-Fi and Bluetooth built-in
  • 7+1(front) HDMI in / 3HDMI out (4k, 60Hz, 3D, ARC, HDR, BT2020)
  • HDCP 2.2 support
  • Audyssey MultEQ
  • HDMI 2.0a with 4k 60Hz 4:4:4
  • High resolution audio streaming: FLAC 192/24, DSD, ALAC
  • Spotify Connect, Pandora, SiriusXM, Internet Radio, AirPlay built-in
  • And more…

Marantz’s AV7702mkII Multi-channel Network A/V Pre-amplifier is a full-fledged pre-amp/processor that also sells for an MSRP of $2,199.

AudioControl Single Zone Amps

Marantz says that the firmware upgrade is easily accomplished through the product’s built in online feature upgrade function. The company did not specify the price of the Auro-3D upgrade.

Denon Premium A/V Receives Also Add Auro-3D



Denon is also offering a firmware upgrade in two of its Premium A/V receivers – the AVR0-X4200W and the AVR-X6200W.

Denon AVR-X4200W
Denon’s AVR-X4200W 9.2-Channel Network A/V Receiver

The company says the upgrades for both brands should be available this week.

Learn more about Marantz products at: www.us.marantz.com.

See more on Denon A/V receivers and other products at: denon.com/en-us.


Share this post:

  • Tweet
  • Click to share on Reddit (Opens in new window) Reddit
  • More
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Like this:

Like Loading...

Related

Filed Under: Manufacturers, News, Tech Trends Tagged With: Auro 3D, Denon, Dolby Atmos, DTS:X, Marantz, Wilfried Van Baelen

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Search

Sign-Up for Our FREE Newsletter

loader

Latest Posts

T-Day+1: Tariffs…And So It Begins…

STORY UPDATED 4/30/25 - See a Selection of Tariff Increases from Around the … [Read More...] about T-Day+1: Tariffs…And So It Begins…

Masimo Tells SEC It Was the Victim of a Cyberattack

I recently reported that I had discovered that the primary website for Masimo … [Read More...] about Masimo Tells SEC It Was the Victim of a Cyberattack

  • T-Day+1: Tariffs…And So It Begins…
  • Masimo Sells Sound United to Harman; Excited? Temper Your Enthusiasm
  • Strata-gee Founder Hospitalized After Suffering Injuries in Accident on Monday
  • Masimo.com Has Been Down for ‘A Few Days’

Categories

Sponsors

Crestron Infra-Bass
AudioControl Single Zone Amps
Sonance James Small Aperture
Savant
Oasys Residential Technology Group

Tag Cloud

acquisition Amazon Apple AudioControl B&W Bowers & Wilkins CEDIA CEDIA Expo CES Control4 Core Brands COVID-19 Crestron D&M Holdings Denon Emerald Expositions Foxconn Gibson Brands Gibson Guitar Google Henry Juszkiewicz Hon Hai Precision Industry Co. housing starts Integra Joe Kiani LG Marantz Masimo Nortek OLED Onkyo Panasonic patent infringement Pioneer Samsung Savant Sharp smart home SnapAV Snap One Sonos Sony Sound United SpeakerCraft Toshiba

Footer

Got News?

HEY PR & Marketing Pros: Have NEWS for Strata-gee readers?

Send it to: HotNews@strata-gee.com

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Sponsor Strata-gee

Strata-gee Ads

Archives

Translate

Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

Follow Ted Green

  • Facebook
  • X
  • LinkedIn
  • Instagram

Copyright © 2025 Strata-gee.com · The Stratecon Group, Inc. All Rights Reserved · Log in

%d