Silverpop

For many of today’s companies and marketers, whether business-to-consumer (B2C) or business-to-business (B2B), email marketing has become one of, if not the, most potent arrows in their marketing quiver. There are many reasons why this is the case. Certainly, one reason is “cost effectiveness.” For a relatively low-cost, marketers can address large lists of email addresses with their targeted message. And thanks to fill-in-the-blanks message templates, email marketing is also fairly easy to create. And finally, once you “push the button,” email marketing is delivered almost instantaneously.

But do you know if your campaigns are effective compared to objective norms? See more here… [Read more…] about Do Your Email Marketing Campaigns Measure Up?