Is the Car the Best Place to Hear Hi-Res Audio?
Sony Electronics Corp. and Whitledge Designs have partnered to promote Hi-Res Audio – for the car – through Whitledge’s demonstration vehicle known as the “Magic Bus.” The partners say the venture “is designed to bring studio-quality Hi-Res Audio to music enthusiasts everywhere.’
See more on Sony promoting Hi-Res Audio in the Magic Bus…
This new promotional strategy was announced at a Hi-Res Symposium that took place at Capitol Studios in LA recently and is meant to expand the exposure of Hi-Res Audio around the country. But in the herculean effort to promote Hi-Res Audio to the consumer, is the car the best place for them to hear it? Sony seems to thinks so.
The partnership involves Sony installing their brand new RSX-GS9 in-dash Hi-Res music player into the Magic Bus. The exterior of the bus has been redesigned with large promotional decals showing Sony’s logo…along with, obviously, the Hi-Res Audio logo.
World’s First In-Dash Hi-Res
Sony’s RSX-GS9 is said to be the industry’s first in-dash Hi-Res Audio music player, and the company notes that it has been specifically designed to handle the challenging mobile environment. The GS9 can reproduce Direct Stream Digital (DSD) files, as well as “virtually every other digital format.” Sony says the GS9 features 32-bit DACs from ESS Technology with 135dB dynamic range and a -120dB noise and distortion floor.
“Sony is committed to bringing high-quality sound products to consumers wherever they listen to music,” said Takumi Sasaki, Director of Car Audio, Home Entertainment & sound at Sony Electronics North America. “By utilizing unique audio technologies, the RSX-GS9 can bring listeners closer to the spirit and intention of the artist’s original performance. It joins a growing line of Sony Hi-Res Audio products that are designed to deliver a more immersive music experience, at home or on the go.”
The Magic Bus
The Magic Bus is the brainchild of Jon Whitledge, an engineer who founded Whitledge Designs in 2004. Whitledge Design specializes in “designing, fabricating, and tuning state-of-the-art audio systems for automobiles and home.” The company claims that its Magic Bus has received accolades from “musicians, experts, and executives” and was the first automotive system reviewed by The Absolute Sound who is said to have called it “the world’s best car stereo.”
“The Magic Bus is the culmination of my ongoing efforts to build the world’s finest mobile music system,” stated Jon Whitledge, President, Whitledge Designs. “For nearly 10 years, it has been both a labor of love and a rolling laboratory to expand the art of sound. So it’s only fitting that Sony’s RSX-GS9 Hi-Res Audio player assume its proper place in the ultimate showcase for premium car entertainment.”
Are you headed to T.H.E. Show in Newport at the Hotel Irvine June 3-June 5? Well, so is the Magic Bus, so you can hear Hi-Res Car Audio for yourself.
Learn more about the Magic Bus at: www.whitledgedesigns.com/magic_bus.
And, of course, to see more on the significant offerings from Sony, be sure to visit: www.sony.com.