This week at D+M Group’s press presentation, the company focused on two major new product categories that appear to be targeted areas of growth for the company. After a general presentation with overview, the company broke up the rather large group of reporters into two sections: Group A, my group, went directly to a special display of docking products…or complete music systems with an iPod/iPad/iPhone dock. Group B went to headphones (see my report on Denon’s new headphone line here).
Even by late-May’s standards, it was an unusually hot and humid day this week as a major contingent of the tech press gathered up in Mahwah, New Jersey at the weirdest looking Sheraton you’ve ever seen – more rocket ship than hotel. We were summoned to a press presentation by D&M Holdings that promised to be more significant than those in the past. Little did we know that the heat of the day was presaging the hot presentation that was the subject of our gathering!
At a major press event in New Jersey Tuesday, Denon announced a new company name, a new logo, newly restructured operations…and an imperative to create new products and expand into new markets. Technically, Denon has been in the headphone business for a while. But as part of a new more aggressive marketing strategy – the company has launched an all-new line of headphones designed for specific and tightly defined consumer segments. But wait…as infomercials and headphone product manager Petro Shimonishi liked to say…there’s more.
The ALERT has learned that Bob Weissburg has resigned from his position at Gibson Guitar effective immediately. The surprising news comes just three months after Gibson announced it had hired Weissburg, the former President of Sales and Marketing for the Americas at D&M Holdings. Gibson had appointed Weissburg to a newly created position of Global Executive Vice President.
Today, just a short time ago, Nortek Inc.’s AVC Group released an announcement that a major new phase of their reorganization is in the works. Specifically, the AVC Group which currently is the merged brands of Niles Audio, Elan, and Xantech, will be expanded to include SpeakerCraft, Proficient, Panamax/Furman all under the same roof. Furthermore, Nortek’s former reorganizer – Mark Terry – has been reorganized out of the newly restructured company.
Audio Associates Corp. launched its “Alliance Expo 2012” Dealer Show Tuesday at the Doubletree Hotel in Newark, New Jersey. Attendees braved gray, rainy, sticky, humid weather…and a resulting variety of roadway-clogging traffic accidents…to travel from all around the New York Metro area and the Mid-Atlantic to see product displays from 23 manufacturers representing top brands in the specialty A/V business. Continue reading
This week at the Alliance Expo 2012 being held in Newark, NJ by Audio Associates and their vendors, Monster (formerly Monster Cable) had a large presence with a booth that stretched down one wall, across a corner, and along another wall with an impressive showing of their product line. The Monster presence included those products for which they are best known – cables and headphones, but perhaps even more impressive than that – they demonstrated some of their new wireless technologies and systems…pointing towards a wireless future. Continue reading
At this week’s Alliance Expo 2012 in Newark, NJ, we sat down with event promoter Audio Associates’ CEO Ron Meyerowitz to get his take on the event…and on trends in the industry. The dealer show, held annually by the well-known New York Metro-area sales representative firm, appeared to be quite successful at a time when many in the industry find business sluggish. We wanted to know – why was this year their biggest show ever…and what is the secret of their success?
New research from market researcher The Nielsen Company conducted just this month (May 2012) shows that those QR (quick response) codes are popular with shoppers in many different types of stores. But these codes are most popular with smartphone-equipped shoppers at electronics stores according to this latest research. Why? Continue reading
<May 17, 2012> OK…the day has finally come. It is time to make our big announcement. For those of you who don’t know, Stratecon is a strategic marketing company. In addition to writing newsletters about trends and issues, we work with companies of all types to develop strategically sound marketing plans and to drive new business development. Continue reading