I first told you about the remarkable new form factor for OLED TVs back in 2019 when LG showed a rollable OLED technology concept (along with a separate bendable OLED technology as well). It was an interesting concept and resembles a simple sideboard cabinet in which the screen rolls up out of the cabinet like a motorized shade – only rolling up. LG had shown it more as a concept piece back at the 2019 CES – a demonstration of the technology, but not a real product at that time.
Now, rollable OLED TV is for real.
See more on the remarkable LG rollable 4K OLED TV…
Yes, LG announced this week that their rollable OLED TV technology concept piece is now a real product…and it’s really here and available now in the U.S. But hold on to your hats…the LG Signature OLED R rollable OLED TV carries a lofty price tag of $100,000 MSRP. This likely places it out of the reach of most retail shoppers. But integrators serving the top 1% or .1%, may find interest amongst their clients who will likely appreciate the uniqueness of the design.
When LG introduced this at the 2019 CES show, it was the talk of the event and I named it as one of the top tech stories at the show. It was a total and impressive reimagining of the whole concept of a TV – one that disappears at the push of a button – and not by closing theater curtains.
As a leader in the premium TV market space, we’re continuously exploring new concepts that will not only expand our brand ecosystem, but also push industry boundaries to satisfy the growing needs of our customers. The OLED R is an evolution of our OLED technology that illustrates our passion, dedication and imagination as we usher in a new era of design.”
Peggy Ang, LG Electronics USA Senior Vice President of Marketing
The Operation of One of These Sets Feels Almost Magical
Watching the operation of one of these sets feels almost magical – like when Mary Poppins inserts her broom into her carry bag. With the TV extended, it looks like a great picture on an ultra-thin piece of glass. It is in fact one continuous sheet of very thin and very flexible glass and at the touch of a button, this large rectangular screen begins to visually drop down in a box seemingly too small to hold it. But actually, the screen is retracting onto a roller like a reverse motorized window shade. It is slick looking and seems to work well.
This remarkable rollable OLED TV set carries the LG Signature designation – their top-of-the-line gear. The OLED R features a luminous display technology with over 8 million self-lit pixels for superior, vivid picture quality. The visual performance is driven by a 4th generation a (Alpha) 9 intelligent processor that utilizes “deep-learning algorithms” to detect the make-up of scenes to dynamically optimize settings and reduce motion blur.
Three Operating Positions
LG Signature OLED R offers three operating positions: Full View, to watch TV and movie content that benefits from the well-regarded ThinQ AI technology for full smart home control using voice and virtual assistant commands; Line View, a lower position designed for listening to music, mood lighting and immersive cinematic sound via Dolby Vision IQ and Dolby Atmos with powerful 100-watt, 4.2-channel speakers; and Zero View, a collapsed setting that displays the speaker as a work of art.
The OLED R has both Google Assistant and Amazon Alexa built-in.
This is Amazing, Each is Built to Order for the Customer
The Signature OLED R is custom-built for each order. For this reason, LG’s Concierge Service will walk the customer through each element of the process from order – to build – to delivery. Each customer ordering an OLED R will receive white glove delivery and installation service “to ensure a seamless set-up experience, including access to LG Signature’s Concierge Service” which handles all customer inquiries in real-time.
For more information on the LG Signature OLED R 4K Rollable OLED TV, visit www.lg.com.
Not mentioning the screen size (it’s a not impressive 65”) is like reporting on a new car model without mentioning the seating capacity.