Control4 Names New SVP of Worldwide Sales

Bryce Judd Joins Company from Division of Nokia

Control4 logoControl4 Corporation announced yesterday that it has appointed Bryce Judd as its new Senior Vice President of Worldwide Sales. Judd assumes the role vacated by Jim Arnold who is said to be retiring after serving in the same position since 2007. The company says that Arnold will stay on through the end of the year on an “advisory basis.”

See more on Bryce Judd, new head of Control4 sales…



Although touted as an experienced industry executive, Judd is not well known to integrators. He comes to Control4 from the telecom world, most recently from Nokia Corp. where he was in charge of sales for its Motive, Inc. division. Prior to Nokia, Judd had “various leadership roles” in channel sales for Sprint Nextel Corp.

Nokia acquired Motive, a software company that had developed what Control4 characterized as “a customer experience management software for connected devices and mobile services, including home automation and IoT.” Motive was acquired by Alcatel Lucent in 2008. We found an industry article on Motive which described its software as “remote management software for home networking systems.” Whichever description is most accurate, this appears to be Judd’s experience in home automation.

Control4 SVP of WW Sales Bryce Judd

Bryce Judd
Control4’s New Senior VP of Worldwide Sales

“We are pleased to welcome Bryce to the Control4 team to lead our worldwide sales organization,” said Martin Plaehn, chairman and chief executive officer of Control4 in a prepared statement. “With his strong experience and track record of driving business growth through channel sales, partners, and consumer services, he is the ideal candidate to lead our global sales team to strengthen Control4’s channel presence and accelerate our business.”

Judd graduated from the University of San Francisco with a B.S. in Economics. He went on to earn an M.B.A. from the University of Virginia, Darden Business School.

“I am excited and honored to join Control4 and its outstanding management and sales teams,” said Mr. Judd. “Building upon my experience driving global channel sales and services organizations, I plan to continue to serve and strengthen Control4’s field organization and its dealer and distributor network to sell and deliver Control4’s automation solutions to home and business owners worldwide.”

Learn more about Control4 and its line of products at: www.control4.com.


About Ted

A sales and marketing specialist - primarily in the technology industry - I've experienced a sort of "circle of life" in business. I've been a mass merchant retailer, a specialty retailer, a specialty manufacturer, a large volume manufacturer, a distributor, and even represented sales representatives. Now the owner of a marketing company that works with a variety of businesses on improving their strategic marketing and business development - I analyze issues from all angles to develop holistic solutions.

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