• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Strata-gee
  • Contact Us
  • Free Newsletter
  • Sponsor Strata-gee
  • Privacy Policy
  • Latest Posts
  • Strategy
  • Technology
  • Products
  • People
  • Statistics
  • Financial
  • Legal
  • Economic Data
  • Shows & Events

Strata-gee.com

Strategy in TECH...

What Savant Can Do
You are here: Home / Brands / CE Week: Plott AR/XR Measuring Tools May Change Everything

CE Week: Plott AR/XR Measuring Tools May Change Everything

June 27, 2019 by Ted Leave a Comment

A photo of the Plott booth at CE Week

One of the more interesting booths I visited at CE Week earlier this month was by a company called Plott, a startup that offers very cool digital interactive measuring tools featuring augmented reality (AR) – or what they like to call extended reality (XR) – technology that interacts with an app on your smartphone in remarkable ways. This could be a game changer not only for the consumer, but for the construction, remodeling, custom integration communities as well.

See more on the very clever Plott tools…

OK, let me say this right upfront. Plott’s initial target market is the DIY customer. But it only took me about a minute to see the implications of their technology for the professional installer market as well. Good news! Matt Cultrera of Plott quietly whispered in my ear that they will be offering heavier duty, more accurate Pro versions of their tools for the professional market. Now we’re talking!

So let’s review what got me so excited. Plott offers two products – the Cubit and the Cara. These are both cleverly designed measuring tools that take a lot of the guesswork out of home projects – thanks in large part to the interplay of these devices with your smartphone via their app.

Sonance James Small Aperture

Cubit – A Measuring Tape with No Tape

We started with the Cubit, which looks kind of like a standard measuring tape…but there’s no tape. There is, however, an LCD screen on the side. Cubit has dual lasers and can measure simultaneously in two dimensions at one. It also has a precise mini measuring wheel which enables highly accurate measurement capabilities.

Plott's Cubit augmented reality measuring tool
Cubit – an augmented reality or extended reality measuring tool that communicates with an app on your smartphone to offer some pretty amazing new capabilities [Click to enlarge]

The idea is to help the common homeowner make complex decorating or remodeling projects easier by taking the mathematical calculations out of the equation and eliminating a lot of guesswork. Well, you don’t actually take the math out of the project, you just let Cubit do the math for much greater precision, accuracy, and ease.

Designing in the Virtual World, Installing in the Real World

You start by using your smartphone and app to take a photo of your space where you’ve planned a project…say, hanging multiple photos you’ve taken as a hobbyist. You then add precise measurements to the image on your screen either using a VR/AR measuring tool, or the lasers and measuring wheel on the Cubit. This tells the app the exact dimensions of your space. Since the Cubit is connected to your smartphone via Bluetooth, the measurements show up instantly on your screen.

Now you’re ready add your project – in this case, a representation of your photos – onto the walls in the image on your smartphone or tablet, which is simple thanks to the nifty, easy-to-use app. You can then experiment in the virtual domain by moving the photos around on your screen until you get the design just as you like it. Then when its time to hang your photos, you run Cubit physically on the wall and the app and Cubit will tell you exactly where to put the nails for hanging your photos in the layout you designed virtually…for success in real reality. Pretty amazing concept.

Sonance James Small Aperture

Accurate Mapping in the Great Outdoors

The Cara is a great tool for measuring outdoors. Like Cubit, you take a photo of your area and then add measurements to it by running the Cara over the ground and setting specific waypoints for specific areas.

The Cara outdoor augmented reality measuring and mapping tool
This is the Cara, a digital outdoor mapping and measuring tool that, like the Cubit, communicates with an app on your smartphone to bring quick an easy planning for outdoor projects [Click to enlarge]

Imagine you need to plan buried cable runs to landscape speakers in a pool area that is quite separate from the main house. Photograph where the pool is (or will be) and run the Cara to and around it setting way points for where you anticipate putting the landscape speakers. Play with the positioning of the speakers and different cable layouts in the app and when you’re set, it will help you run the cable and place speakers in exactly the way you planned it.

Cultrera tells me that Cubit is accurate to within 4mm. The Pro version – when it is available – will be even more accurate…to within 2mm.

Photo of Matt Cultrera of Plott holding a Cubit
Matt Cultrera of Plott says Pro versions of both of these tools are coming soon which could be a real boon to contractors…and custom integrators [Click to enlarge]

Pricing and Availabililty

For now, Plott’s target market is people 25-45 years-old that are tech savvy and committed do-it-yourselfers (DIY).

The Cubit sells for $109 and is available now at Newegg.com, Amazon.com, and True Value Hardware. It will be available soon at Home Depot and Target.

The Cara is coming this fall and has a target MSRP of $200.

Cultrera couldn’t say just when they would be ready to market the Pro versions of these tools, but he led me to believe it would be fairly soon…perhaps later this year.

See more on Plott by visiting: www.letsplott.com.

Share this post:

  • Tweet
  • Click to share on Reddit (Opens in new window) Reddit
  • More
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Like this:

Like Loading...

Related

Filed Under: Brands, Manufacturers, Marketing, Products, Shows & Events, Tech Trends Tagged With: augmented reality, Cara, CE Week, Cubit, extended reality, Plott, virtual reality

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Search

Sign-Up for Our FREE Newsletter

loader

Latest Posts

T-Day+1: Tariffs…And So It Begins…

STORY UPDATED 4/30/25 - See a Selection of Tariff Increases from Around the … [Read More...] about T-Day+1: Tariffs…And So It Begins…

Masimo Tells SEC It Was the Victim of a Cyberattack

I recently reported that I had discovered that the primary website for Masimo … [Read More...] about Masimo Tells SEC It Was the Victim of a Cyberattack

  • T-Day+1: Tariffs…And So It Begins…
  • Masimo Sells Sound United to Harman; Excited? Temper Your Enthusiasm
  • Strata-gee Founder Hospitalized After Suffering Injuries in Accident on Monday
  • Masimo.com Has Been Down for ‘A Few Days’

Categories

Sponsors

Crestron Infra-Bass
AudioControl Single Zone Amps
Sonance James Small Aperture
Savant
Oasys Residential Technology Group

Tag Cloud

acquisition Amazon Apple AudioControl B&W Bowers & Wilkins CEDIA CEDIA Expo CES Control4 Core Brands COVID-19 Crestron D&M Holdings Denon Emerald Expositions Foxconn Gibson Brands Gibson Guitar Google Henry Juszkiewicz Hon Hai Precision Industry Co. housing starts Integra Joe Kiani LG Marantz Masimo Nortek OLED Onkyo Panasonic patent infringement Pioneer Samsung Savant Sharp smart home SnapAV Snap One Sonos Sony Sound United SpeakerCraft Toshiba

Footer

Got News?

HEY PR & Marketing Pros: Have NEWS for Strata-gee readers?

Send it to: HotNews@strata-gee.com

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Sponsor Strata-gee

Strata-gee Ads

Archives

Translate

Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

Follow Ted Green

  • Facebook
  • X
  • LinkedIn
  • Instagram

Copyright © 2025 Strata-gee.com · The Stratecon Group, Inc. All Rights Reserved · Log in

%d