Strategy in TECH...
In a new hit to the supply chain, top brands report that they have been forced to close down factories in Vietnam as the country struggles with a COVID resurgence of surprising resiliency. Notable brand names like Samsung, Nike, Adidas, Apple, Coca-Cola have all at one time or another over the last 90-days been forced to close some or all of their factories as employees came down with the illness.
After the close of market on Wednesday, Sonos, Inc. (NASDAQ: SONO) reported their fiscal 2021, second quarter results which were very strong. On Wall Street they like to call that an “earnings surprise” and they really, really like it when it is a positive surprise. Sonos did not disappoint them.
Once again, disaster strikes at the heart of the supply chain as reports are only now emerging about another factory destroyed in a major fire on March 19th that forced yet another semiconductor (chip) fabrication plant (fab) off-line. The fire took out the first floor of the Renesas Electronics factory in Hitachinaka, Ibaraki Prefecture, Japan – just north of Tokyo, according to a report by the Nikkei.
More evidence is emerging of the possibility of an economically significant impact from a stressed supply chain that has hit the global supply of integrated circuits (chips) hard. First felt in the automotive segment, now Samsung is warning that the global chip shortage is impacting smartphones and personal computers.
Since Strata-gee began tracking the story of our stressed-to-the-brink supply chain last year, the situation has only become more dire. Not only has the pandemic caused a once-in-a-hundred-years impact on the supply chain, but adding to that whipsaw from the collapse of demand to then off-the-charts demand, we can now add fires, earthquakes, and snowstorms to the mix.
It all adds up to a concerning level of stress to our supply chain that will impact product availability in multiple product segments, including residential and commercial technology.
A global supply chain shortage of key semiconductors has hit automakers around the world hard, like the automatic braking solution on self-driving cars. The shortage is so severe that auto makers are literally being forced to close factories for weeks as they wait for their supply of chips. As the industry is trying to rebound from a tough 2020, this situation has become so painful, some manufacturers are turning to politicians – asking them to pressure chip manufacturers to prioritize shipments to the auto industry.
Famous New York Yankees catcher Yogi Berra once said, “Forecasting is very difficult, especially when it’s about the future.” Yet another wise saying from one of history’s most quoted sages. Even so, lately many regular Strata-gee readers (some of my favorite Strata-gists), have been asking me to do just exactly that – predict the future.
That is such a risky business…only a fool would take such a challenge.
Most manufacturers in Tech have been reluctant to discuss the impact on the supply chain – and on the availability of their key models – as a result of the recent Asahi Kasei Microdevices (AKM) factory fire in Japan. However, Sony – especially Sony Europe – has admitted to customers that it’s camera and video division, is “facing a severe shortage of key parts” for its compact cameras and video cameras. Although Sony did not specifically correlate their problem to the AKM situation, a large number of camera and photography media are saying that this is most likely the cause of the shortage to which Sony is referring.
Just when you thought 2020 was almost over and the COVID calamity and its associated disasters were mostly behind us, a source tipped Strata-gee off to a major new disaster that will almost surely cause a significant disruption in the 2021 supply of those critical A/V products we all use/sell/and install every day. You may not be aware of this AKM fire story now, but we are all facing what will likely be another major supply chain headache in the near future.
This week, Strata-gee launched a survey designed to get a sense of the level of impact on Tech businesses by the coronavirus COVID-19 pandemic now sweeping across the United States and the globe. Thinking that the timing of this survey was very early in the spread of the epidemic and likely to reveal a calm baseline reading, respondents surprised us with results that are fairly dramatic and showed that many are already feeling the impact.
